Selfridges & Co, the huge London luxury department store, is also famous for its elaborate and constantly-changing shop windows.
This time, the theme is a modern reinterpretation of Greco-Roman sculptures. These sculptures are made of flat cardboard, somehow creating a 3D effect that proves you don't have to spend much to achieve stunning results.
The gallery shows some of the windows, including Maison Martin Margiela and Vivienne Westwood.
Implications - For companies and brands seeking a flurry of short-term attention, there is no better idea than an elaborate publicity stunt. By creating special advertising or a special display, the company directs consumer attention to a limited-time offer or product. This extra interest creates interest in consumers and establishes an air of immediacy with the products.
Hedonistic Shop Windows
More Stats +/-
Top 20 Luxury Fashion Trends in 2008
Naked Street Portrait
Ultimate Window Shopping
Colorful In Home Rain Showers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.