Category
Business
Assisted Conversion
Trend cluster
Category
Inclusive
Retail
Inviting customers to be part of the design and promotion process.
2.9
Trend score
Trend
What is the Inclusive Retail trend?
Inclusive Retail: Last year, we wrote about 'Democratized Selling,' in which retailers are crowdsourcing design ideas (particulary in clothing) to ensure that production meets demand. The trend has continued, and now there are even more variations of this "inclusive" method of retail. More brands are inviting their customers to be part of the entire process, from design to promotion, asking for feedback on products and encouraging them to promote the goods in exchange for rewards. These systems benefit both sides: not only do they help brands in assessing demand and marketing their goods, but they also empower consumers.
Trend themes
Themes within the Inclusive Retail trend
Three behaviours holding the trend together01
Crowdsourced Retail Design
Crowdsourcing design ideas from customers to ensure that brands can assess demand for their goods and get customers involved in the design and promotion process.
02
Product Testing and Feedback
Companies are offering feedback platforms and product testing shops to understand customer reactions before launching into a full production program.
03
Crowdsourced Fashion Design
Customizable, limited-production fashion designs that can be altered, voted on and produced for pre-order in a weekly design cycle.
Industry implications
What the Inclusive Retail trend means for industry
Where the trend changes the playbookFor
Retail
Develop crowdsourced platforms for retail design and feedback.
For
Manufacturing
Implement product testing shops for research and development.
For
Fashion
Develop platforms that allow for customizable fashion design.
Trend signals
Trend signals for Inclusive Retail
Trend score 2.9 out of 10, from popularity 51%, activity 29%, freshness 8%.
Popularity51%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inclusive Retail trend
7 featured examples from Sep 3, 2011 to Jul 20, 2012CategoryTech
Shopaholic Smartphone Apps
The Snapette App Lets You Share and Suggest Fashion Finds
Retailers can embrace digital platforms and leverage user-generated content to improve customer engagement and drive sales.
CategoryArt & Design
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
Fast food chains can drive customer engagement and promote brand loyalty through interactive design contests.
CategoryMarketing
Crowdsourced Magazine Shoots
BlackBook Magazine REquest Wants Fans to Edit Joseph Gordon-Levitt
The media and entertainment industry could create more interactive and participatory content to cater to the tastes of consumers who want to be part of content creation rather tha…
CategoryMarketing
Product Feedback Platforms
Krush Helps Brands Decide What to Make Based on Visitor Votes
Retail brands can utilize feedback platforms to gather valuable insights for designing and producing products that align with customer preferences.
CategoryPop Culture
Rewarding Product Referrals
Mulu Lets You Recommend Products for Cash or Charitable Donations
Mulu.me's platform creates a new model for online shopping, leveraging social recommendation and commission-based referral systems to disrupt the e-commerce industry.
CategoryBusiness
Product Testing Shops
Darling Delicious Helps Companies Try Out New Innovations
Industry that can leverage product testing shops to conduct market research and refine their offerings.
CategoryArt & Design
Customizable Crowdsourced Fashion
Cut On Your Bias Lets You Vote on Designs & Alter Them
Cut On Your Bias is disrupting the fashion industry by involving consumers in the design process and offering customizable options.
