The retail world is exceedingly visual as people shop by taking in colors, patterns, design details and the like, but the Selfridges 'Words Words Words' campaign aims to emphasize the power of the written word.
The UK department store has kicked off a store-wide campaign that ranges from window displays to in-store events, all of which highlight the connection between visual and verbal communication. The store windows have been designed by It's Nice That, who have created a giant 'Word-a-Coaster' that dispenses fortunes -- 30,000 of them -- to customers. On the lower level of the store at Selfridges London, the space has been transformed into a library that provides specially curated books as well as classes, book clubs, lectures and workshops from The Idler Academy and It’s Nice That, describes the Selfridges 'Words Words Words' blog post.
What's Driving This Trend
- Visual-verbal Connection
- Opportunity for businesses to incorporate written language into visual displays and events.
- Linguistic Marketing
- Opportunity for companies to emphasize the use of language in marketing campaigns.
- Retail Experiences
- Opportunity for retailers to offer unique experiences through in-store events and workshops.
Who This Affects Most
- Retail
- Opportunity for retailers to explore new and innovative ways to connect with customers.
- Advertising
- Opportunity for advertisers to incorporate language into their campaigns to create a more meaningful connection with consumers.
- Education
- Opportunity for educational institutions and companies to provide language and writing courses and workshops.
