Breeding Benevolence

Parents turn to socially conscious children's products & services

Implications - Today's younger consumers are more socially conscious, whether they're concerned about the environment or the clean water crisis in developing economies. According to a 2012 report from Nielsen, almost half of the under-40 consumers surveyed indicated a willingness to pay more for products and services from companies associated with a social cause. It follows, then, that today's parents are more willing to purchase conscious children's products and services, from newborn clothing and baby rattles to green toys, thereby introducing and spreading the message of socially responsible living to their children.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
755,425 Total Clicks
Dec 11 - Jul 12
Warm
Featured Examples
Principled Children's Fashion - Tiny Revolutionary Creates Kids Tees with Positive Messages
SCORE 5.9
Warm 9,823 Clicks Pub: Jul 8, 12
Principled Children's Fashion
Tiny Revolutionary Creates Kids Tees with Positive Messages
Tiny Revolutionary is a social business founded by a couple. After the adoption of their daughter, the two were inspired and realized the power that children possess to change the world. The... [More]
Eco Ocular Washing Machines - The Swish Sustainable Diaper Cleaner Encourages Cloth Nappy Use
SCORE 5.7
Warm 23,134 Clicks Pub: Jan 12, 12
Eco Ocular Washing Machines
The Swish Sustainable Diaper Cleaner Encourages Cloth Nappy Use
Unfortunately, even the parents who make an effort to utilize reusable baby nappies end up doing the environment a disservice. An ingenious solution to a pungent problem, the Swish Sustainable Diaper Cleaner… [More]
Empowering Crochet - Fair Trade 'Pebble' Baby Line Employs Women in Bangladesh
SCORE 3.7
Mild 4,314 Clicks Pub: Dec 20, 11
Empowering Crochet
Fair Trade 'Pebble' Baby Line Employs Women in Bangladesh
Instead of hitting up big box retailers for baby toys, new parents can explore independent businesses like Pebble, which gives parents the opportunity to buy natural, ethical and handmade alternatives.… [More]
Organic Handmade Rattles - 'Noli Noli' Uses Beeswax and Shea Butter for Natural Fun
SCORE 1.9
Untested 5,246 Clicks Pub: Dec 26, 11
Organic Handmade Rattles
'Noli Noli' Uses Beeswax and Shea Butter for Natural Fun
These 'Noli Noli' toys are a definite step-up from the wooden toys that many played with as a young child. Looking more like exquisite pieces of art than toys for kids, these Noli Noli trinkets are made… [More]
Eco-Friendly Toy Subscriptions - Little Pnuts Sends Your Children an Exciting Surprise Each Quarter
SCORE 3.1
Mild 2,143 Clicks Pub: Jul 10, 12
Eco-Friendly Toy Subscriptions
Little Pnuts Sends Your Children an Exciting Surprise Each Quarter
For children, the excitement and surprise of getting a new toy is just as special as the toy itself, and the company Little Pnuts aims to bring that classic, simple childhood joy. Little Pnuts is a... [More]
Socially Conscious Newborn Fashion - Rockin Baby Benefits Haitian Mothers with "One-for-One" Slings
SCORE 2.4
Untested 726 Clicks Pub: May 14, 12
Socially Conscious Newborn Fashion
Rockin Baby Benefits Haitian Mothers with "One-for-One" Slings
Operating on a buy one, give one business model, Rockin Baby is a social enterprise founded in 2002 currently supporting Haitian mothers in need. For each sling or pouch purchased, one sling is... [More]
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