Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

One-for-One Prenatal Vitamins

Build Nutrition Tackles Malnutrition in the Majority World

— July 20, 2011 — Social Good
While there are plenty of fashion-focused “buy one, give one” companies, this is a one-for-one model that isn't as mainstream: vitamins. Founded in the summer of 2010, Build Nutrition manufactures prenatal vitamins for pregnant women and for every one bottle of the good stuff sold, one is donated to a woman in need. Build Nutrition’s giving program involves repeatedly giving the same mother vitamins as to ensure that the family benefits entirely from the micronutrients from pregnancy, through nursing and beyond.

Despite the criticisms surrounding the one-for-one mantra, it is, of course, not a substitute for humanitarian aid nor does it circumvent the ethical qualms that giving -- especially from the industrialized world to the less-industrialized world -- can so often entail. However, by building strong partnerships like Build Nutrition does, the social and health impact can be further enhanced and also studied. For instance, by coupling donated bottles of vitamins with maternal health education, the impact can have more long-lasting benefits on the entire community and not just on the woman who received the bottle. Furthermore, Build Nutrition ensures that the vitamin bottles are recycled rather than polluted in the environment in which the women live.

One of Build Nutrition’s latest partnerships is with Vitamin Angels, an organization dedicated to reducing child mortality around the world through increasing access to micronutrients like Vitamin A, which are essential to newborns, infants and children under five years of age. The prenatal vitamins themselves include a physician-formulated blend of 17 ingredients (more information is available in detail on Build Nutrition’s website).

Founders Josh Rubin and Gabriel D’Amico-Mazza were inspired to start Build Nutrition by the growing movement of social entrepreneurship worldwide and the opportunity to bridge the gap between non-profits and for-profits by offering a socially innovative product that gives just as much as it sells. Rubin and D’Amico-Mazza chose vitamins as their product because of the enormous amount of needless malnourishment worldwide -- 30 million undernourished babies are born each year and 190 million children have poor vision due to a vitamin A deficiency.

As we all know, the stats about malnutrition are seemingly endless. What’s interesting about offering essential nutrients through a one-for-one giving scheme is that because of the high cost to benefit ratio, vitamins are an affordable method of creating positive social change in a life-changing way -- literally.

Contact Information:
Build Nutrition website
Build Nutrition on Twitter
Build Nutrition on Facebook