Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Soulful Business Solutions

Yoga Company 'I AM.' Sees Itself as an Idea and Not a Brand

— December 7, 2011 — Social Good
I AM. is a social business that sells yoga straps and bags created by Guatemalan women. Like many places in the world, Guatemala is home to artisans who are often at risk because of the manufacturing industry's rigorous overtake and monopoly on factory- and machine-produced goods that were previously handmade. I AM. hopes to help recharge not only the art of traditional backstrap-woven and naturally dyed fabrics, but also the ways in which artisans maintain their livelihoods.

Interestingly, I AM. sees itself as not a brand, but an idea and a movement. According to their website, "I AM. is an idea that we no longer have to live in a world of blind consumerism. An idea that the power of business can be used to provide, and not just profit. An idea that the value of a product can be measured by the benefit it brings many, not the image it brings to one. An idea that by connecting like-minded people around the world, we can make a real difference."

Indeed, honest business solutions can have profound affects on lived experiences and standards of living. I AM. aims to alleviate poverty through paying an above average wage to the women artisans they employ, as well as re-investing half of the profits back into the communities from which the products are sourced. The website Milkshake had overwhelmingly positive things to say about the business' method to giving back: "Your yoga mat bag could change the world. That might sound like a big statement, but it’s true. I AM., a company founded on the principle of helping struggling communities that capitalism left behind, thinks their yoga mats are life changing -- and we happen to agree."

As social business (as a movement, sector, field or whatever you want to call it) continues to gain steam around the world, the true impact will come from idea-based solutions that simultaneously measure impact. Hopefully, society is moving toward something like I AM. is proposing, that is, a shift in the very idea of what a business is, how it should behave and who it is accountable to.

Contact Information:
I AM. Website
I AM. on Facebook
I AM. on Twitter