Trend cluster
Category

Visionovation
(UPDATE)

Inventions helping the visually impaired navigate the world around them.

Visually Impaired EyewearVision-Enabling Bumpy DevicesGPS Walking SticksVirtual Reality Sight-Improving GlassesMelodic Interpretation Glasses

Trend

What is the Visionovation (UPDATE) trend?

Visionovation (UPDATE): While the World Health Organization reports that there are 285 million visually impaired people around the world, until very recently this large consumer group has received only mild attention from innovators and brands. In the last few years tech companies have begun focusing on the development of electronics and gadgets, such as braille cellphones, for the visually impaired, and now, an increasing number of inventions are coming to the fore. Ranging from shopping aids to hi-tech walking sticks, these innovations are helping visually impaired people around the world perform everyday activities more easily and efficiently than ever before.

Trend themes

Themes within the Visionovation (UPDATE) trend

Three behaviours holding the trend together
01

Technology for the Visually Impaired

Innovations are coming to the fore ranging from shopping aids to hi-tech walking sticks, making life easier and safer for visually impaired people.

02

Haptic Feedback for the Blind

Le Chal and Sonicane 2.0 are among the few innovations using haptic feedback to guide the visually impaired and improve their daily lives.

03

Sensory-Based Innovations for the Blind

EyeMusic and Navigation Blind Sunglasses are using sensors to map out their surroundings to accurately guide the visually impaired around obstacles and provide them with a better understanding of their environment.

Industry implications

What the Visionovation (UPDATE) trend means for industry

Where the trend changes the playbook
For

Assistive Technology

The technology for the visually impaired are an example of Assistive Technology that could open up a wide range of opportunities to innovate in this field.

For

Wearable Tech

Le Chal and Sonicane 2.0 are examples of wearable technology that can improve the lives of the visually impaired and offer new opportunities for wearable tech companies.

For

Medical Technology

EyeMusic and Navigation Blind Sunglasses are examples of medical technology that can improve the quality of life for the visually impaired.

Trend signals

Trend signals for Visionovation (UPDATE)

Trend score 2.4 out of 10, from popularity 39%, activity 24%, freshness 8%.

Popularity39%
Activity24%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Visionovation (UPDATE) trend

7 featured examples from Dec 4, 2011 to Jul 20, 2012
Visually Impaired Eyewear
CategoryArt & Design

Visually Impaired Eyewear

The Navigation Blind Sunglasses Help Guide the Handicap

Integrating advanced sensors, communication devices, and software into visually impaired eyewear to enhance navigation capabilities.

Vision-Enabling Bumpy Devices
CategoryTech

Vision-Enabling Bumpy Devices

Braille-Equipped Electronic Readers Let the Blind Use Smartphones

The technology industry can capitalize on the disruptive innovation opportunities presented by advances in Braille-equipped electronic readers.

GPS Walking Sticks
CategoryLifestyle

GPS Walking Sticks

The Sonicane 2.0 Lets the Blind Guide Themselves

The healthcare technology industry has significant potential to leverage smart technology and design principles in the development of assistive devices for individuals with differ…

Virtual Reality Sight-Improving Glasses
CategoryUnique

Virtual Reality Sight-Improving Glasses

Intelligent Goggles Help the Visually Impaired Navigate

Intelligent goggles and other assistive technology products have disrupted the assistive technology industry and present a growing market for manufacturers and developers.

Melodic Interpretation Glasses
CategoryTech

Melodic Interpretation Glasses

EyeMusic Translates Visual Stimuli Into Sounds for the Blind

Opportunity for the healthcare industry to invest in and develop assistive technologies that improve the well-being of visually impaired individuals.

Visual Barcode Scanners
CategoryLifestyle

Visual Barcode Scanners

See Assistive Techology Makes it Easier for the Blind to Shop

Visual barcode scanning technology can transform the way that retail businesses cater to customers with additional needs and increase accessibility.

Blind-Aiding Sneakers
CategoryLifestyle

Blind-Aiding Sneakers

Le Chal Aims to Help the Visually Impaired in a Ground-Breaking Way

Opportunity for footwear companies to incorporate haptic feedback and smart shoe technology into their products to cater to visually impaired consumers.