INTERtainment

INTERtainment: Both entertainment and interactivity rank high up on the customer engagement spectrum, and now musicians and music video creators are combining the two together, creating an unprecedented way for consumers to enjoy music. Music consumption, like much of the entertainment industry, has become increasingly digital and based on convenience, with less people consuming music through music videos. Thus, these interactive video experiences help to promote an artist's new tracks while engaging the listener not only audibly but also visually, physically and often emotionally, thereby cultivating a more memorable experience.