Beauty Tech

Makeup gets a modern spin with virtual and hi-tech innovations

Implications - Previously, makeup tech comprised computer-aided applications that could give you an idea of what a makeup look or hairstyle would look on your features. Now, beauty tech is going a step further with innovative and hi-tech devices and apps that do everything from assess your skin color to even helping you create your own cosmetics. As everything goes more hi-tech, so too will cosmetics to appeal to the tech-savvy, digital-loving beauty consumer.
SCORE 4.6
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Activity
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717,435 Total Clicks
Oct 11 - Aug 12
Average
Featured Examples
Virtual Manicure Tools - The Marks & Spencer Makeover Counter Lets You Experiment with Color
SCORE 6.2
Warm 5,928 Clicks Pub: Jul 30, 12
Virtual Manicure Tools
The Marks & Spencer Makeover Counter Lets You Experiment with Color
The Marks & Spencer Makeover Counter is a virtual makeup tool that allows users to upload pictures of their hands to try on different shades of nail polish. This is ideal for people who like to... [More]
Cosmetic-Creating Appliances - The Rowenta Naturalis Prepares Professional-Quality Salves
SCORE 4.8
Average 5,619 Clicks Pub: Jun 11, 12
Cosmetic-Creating Appliances
The Rowenta Naturalis Prepares Professional-Quality Salves
The Rowenta Naturalis allows the user to create their own line of products. The French company Eliumstudio designed the product along with skincare professionals. By using Helical Emulsion Technology,... [More]
Color Palette-Coordinating Apps - The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
SCORE 4.5
Average 1,326 Clicks Pub: May 31, 12
Color Palette-Coordinating Apps
The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
Between choosing an outfit piece and touching up makeup mistakes, getting ready often takes a lot longer than one intends, but the L’Oreal ‘Color Genius’ app is like your own... [More]
Foundation Matching Devices - The Sephora x Pantone Color IQ Finds the Perfect Fit for Your Skintone
SCORE 3.7
Mild 1,717 Clicks Pub: Jul 30, 12
Foundation Matching Devices
The Sephora x Pantone Color IQ Finds the Perfect Fit for Your Skintone
Finding the perfect shade of foundation is a mission and a half, but with the Sephora x Pantone Color IQ system, the process is pain-free and simple. When you bring the worldwide authority on color... [More]
Comprehensive Virtual Makeovers - ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
SCORE 4.1
Average 5,401 Clicks Pub: Oct 8, 11
Comprehensive Virtual Makeovers
ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
Virtual shopping and change rooms have been around for quite some time now, but ModiFace Inc. claims to be the first company to offer a comprehensive makeover from head to toe. The recently unveiled technology… [More]
Social Media-Themed Cosmetics - Yves Saint Laurent Facebook Palette is for Devoted Fans
SCORE 4.3
Average 1,987 Clicks Pub: Jul 12, 12
Social Media-Themed Cosmetics
Yves Saint Laurent Facebook Palette is for Devoted Fans
YSL is giving its Facebook fans something to get excited about—the brand is releasing a limited edition Yves Saint Laurent Facebook palette that features packaging inspired by the the world&#... [More]
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