Category
Fashion
Scaled Restraint
Trend cluster
Category
Beauty
Tech
Makeup gets a modern spin with virtual and hi-tech innovations.
4.5
Trend score
Trend
What is the Beauty Tech trend?
Beauty Tech: Previously, makeup tech comprised computer-aided applications that could give you an idea of what a makeup look or hairstyle would look on your features. Now, beauty tech is going a step further with innovative and hi-tech devices and apps that do everything from assess your skin color to even helping you create your own cosmetics. As everything goes more hi-tech, so too will cosmetics to appeal to the tech-savvy, digital-loving beauty consumer.
Trend themes
Themes within the Beauty Tech trend
Three behaviours holding the trend together01
Hi-Tech Virtual Makeover
Innovative and hi-tech devices and apps assess a customer's skin color and allow customers to try on clothes and makeup, creating a complete head-to-toe virtual makeover experience.
02
Color Palette-Coordinating Apps
Personal color palettes can be coordinated with L'Oreal makeup products to suggest complimenting colors for your outfit.
03
Personalized Cosmetic-Creating Appliances
The Rowenta Naturalis machine allows users to create customizable, nourishing products, giving consumers complete personalization while also providing assurance for those with sensitive skin or allergies.
Industry implications
What the Beauty Tech trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
Cosmetics companies can keep up with tech-savvy beauty consumers by incorporating innovative and hi-tech devices and apps into their product lines.
For
Retail Industry
Retail companies can utilize virtual technology and social media collaborations to offer customers an enhanced retail experience, both online and in-store.
For
Technology Industry
Technology companies are instrumental in providing the tools and technology necessary to create new and innovative beauty products, tools, and devices that are highly personalized and tailored to individual consumer needs.
Trend signals
Trend signals for Beauty Tech
Trend score 4.5 out of 10, from popularity 79%, activity 48%, freshness 8%.
Popularity79%
Activity48%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beauty Tech trend
6 featured examples from Oct 8, 2011 to Jul 30, 2012CategoryFashion
Virtual Manicure Tools
The Marks & Spencer Makeover Counter Lets You Experiment with Color
Disruptive innovation opportunity: Integrate virtual try-on features into e-commerce platforms to enhance the online shopping experience for cosmetics.
CategoryArt & Design
Cosmetic-Creating Appliances
The Rowenta Naturalis Prepares Professional-Quality Salves
The Rowenta Naturalis is a sign of the continued demand for personalization in skincare, presenting an opportunity for disruption in how companies create and market beauty product…
CategoryTech
Color Palette-Coordinating Apps
The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
Developing new cosmetic products that complement clothing colors and shades.
CategoryArt & Design
Foundation Matching Devices
The Sephora x Pantone Color IQ Finds the Perfect Fit for Your Skintone
The Sephora x Pantone Color IQ system is a disruptive innovation that enhances the beauty retail industry by providing a convenient and accurate foundation matching solution.
CategoryMarketing
Social Media-Themed Cosmetics
Yves Saint Laurent Facebook Palette is for Devoted Fans
Disruptive Innovation Opportunity: Integrate social media themes and collaborations into cosmetic products to appeal to digitally savvy consumers.
CategoryTech
Comprehensive Virtual Makeovers
ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
Disruptive innovation opportunities include integrating virtual shopping and change room technology to enhance the online shopping experience
