Former '90s supermodels take the spotlight in fashion once again
Implications - Although there are plenty of young and up-and-coming models to feature in today's fashion media, the industry has been increasingly looking to past-era supermodels, such as Helena Christensen, Cindy Crawford and Christy Turlington, to be the stars of today's campaigns and editorials. This re-idolization and re-exaltation of former supermodels appeals not only to nostalgia but to the market demographic that identifies with older and more mature women.
Trend Themes
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Re-idolization — The resurgence of past-era supermodels appeals to the market demographic identifying with older and more mature women.
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Cultural Influences — Photoshoots inspire people to visit the country depicted in the shoot, featuring cultural vibes from mariachi to Italian.
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Evident Production — The incorporation of the studio and filming equipment into photoshoots is becoming a common trend in the fashion industry.
Industry Implications
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Fashion — The resurgence of past-era supermodels and incorporation of evident production equipment into photoshoots represent opportunities for clothing lines.
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Tourism — Cultural inspired shoots can be used to promote tourism in different countries.
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Photography — The trend of shooting photos with evident equipment in the background represents a new direction in photography and camera work.
7 Featured, 56 Examples:
1,707,794 Total Clicks
Date Range:
Jan 12 — Aug 12
Trending:
Warm
Consumer Insight Topics:
