Category
Fashion
Aromatic Utility
Trend cluster
Category
Re-Idolization
Former '90s supermodels take the spotlight in fashion once again.
3.3
Trend score
Trend
What is the Re-Idolization trend?
Re-Idolization: Although there are plenty of young and up-and-coming models to feature in today's fashion media, the industry has been increasingly looking to past-era supermodels, such as Helena Christensen, Cindy Crawford and Christy Turlington, to be the stars of today's campaigns and editorials. This re-idolization and re-exaltation of former supermodels appeals not only to nostalgia but to the market demographic that identifies with older and more mature women.
Trend themes
Themes within the Re-Idolization trend
Three behaviours holding the trend together01
Re-Idolization
The resurgence of past-era supermodels appeals to the market demographic identifying with older and more mature women.
02
Cultural Influences
Photoshoots inspire people to visit the country depicted in the shoot, featuring cultural vibes from mariachi to Italian.
03
Evident Production
The incorporation of the studio and filming equipment into photoshoots is becoming a common trend in the fashion industry.
Industry implications
What the Re-Idolization trend means for industry
Where the trend changes the playbookFor
Fashion
The resurgence of past-era supermodels and incorporation of evident production equipment into photoshoots represent opportunities for clothing lines.
For
Tourism
Cultural inspired shoots can be used to promote tourism in different countries.
For
Photography
The trend of shooting photos with evident equipment in the background represents a new direction in photography and camera work.
Trend signals
Trend signals for Re-Idolization
Trend score 3.3 out of 10, from popularity 35%, activity 56%, freshness 8%.
Popularity35%
Activity56%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Re-Idolization trend
6 featured examples from Apr 10 to Aug 5, 2012CategoryFashion
Evocative Blonde Editorials
The 30th Anniversary Photo Shoot for Guess Features Claudia Schiffer
Fashion companies can take inspiration from Guess and release similar anniversary lines and campaigns that celebrate their heritage and history.
CategoryFashion
Luxe Glamazon Editorials
The S Moda June 2012 Cover Shoot Stars the Incomparable Cindy Crawford
Disruptive innovation opportunities in the beauty industry include developing personalized skincare or makeup products based on individual features.
CategoryFashion
Mariachi-Inspired Editorials
The Vogue Italia 'Glam Italiano' Photoshoot Stars Linda Evangelista
Fashion industry can explore mariachi-inspired designs to add richness and vibrancy to their garments.
CategoryFashion
Evident Production Photoshoots
The Honk Honk Editorial for Tatler Magazine Shows Background Lights
Find ways to innovate in the fashion and photography industries by experimenting with new methods of lighting or incorporating sequin trends into fashion shoots.
CategoryPop Culture
Textured Ivory Editorials
The Antidote Magazine Spring/Summer 2012 Campbell Photoshoot is Ashen
The fashion and photography industries have the opportunity to collaborate on darker skin-focused editorials that highlight textured fashion pieces, resulting in visually stunning…
CategoryPop Culture
Mustached Model Shoots
Christy Turlington Covers the Tatler Magazine UK May 2012 Issue
Fashion designers can capitalize on the trend of gender-bending fashion by creating bold and innovative collections that blur traditional boundaries.
