Category
Fashion
Dermal Longevity
Trend cluster
Kid
Creation
Stimulating creativity in children through DIY-focused innovations.
Category
2.5
Trend score
Trend
What is the Kid Creation trend?
Kid Creation: Child creativity is becoming a concern for adults. Researcher Kyung Hee Kim's 2010 study of 300,000 creativity tests dating back to the '70s uncovered that creativity has been decreasing among American children, and that since 1990, children have become less able to produce unique and imaginative ideas. This harsh truth has spawned a number of innovations aimed at sparking childhood creativity, ranging from mobile DIY labs to creative apps for kids. The good news is that creativity can indeed be cultivated, and that any innovation that helps to nurture creativity among youth is sure to be welcomed with open arms.
Trend themes
Themes within the Kid Creation trend
Three behaviours holding the trend together01
Child creativity crisis
The decrease of creativity in American children has spawned a number of innovations aimed at sparking childhood creativity.
02
DIY-focused innovations for kids
The growth of applications, online communities, and mobile services encouraging children to engage in DIY activities, which stimulate creativity.
03
Traveling DIY mobile centers
The trend of mobile DIY labs that equip children with hi-tech shop tools, laser printers, rapid prototyping equipment and other design gear for hands-on creation activities.
Industry implications
What the Kid Creation trend means for industry
Where the trend changes the playbookFor
Children's education and entertainment
These trends represent opportunities in this industry to create innovative products or services that engage children in creative and educational activities.
For
Technology and app development
The growth of mobile applications, online communities, and movement towards the digitization of children's entertainment provides disruptions opportunities in this industry.
For
Traditional toy and confectionery
As a result of an increasing demand for natural, health-conscious and creative options, these trends present opportunities for companies in these industries to create new kinds of toys and candies.
Trend signals
Trend signals for Kid Creation
Trend score 2.5 out of 10, from popularity 39%, activity 29%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Kid Creation trend
5 featured examples from Jan 12 to Aug 22, 2012Kid-Created Sweet Alternatives
'Unreal' Candy is Owned by a 15-Year-Old
The food and beverage industry can explore the development of more health-conscious alternatives to traditional junk food to cater to the growing health-conscious market.
CategoryLifestyleMobile Kiddie DIY Labs
SparkTruck is a Traveling Creation Center for Children
Innovative educational programs like SparkTruck can inspire more proactive investment in creativity-focused classes, workshops, and after-school programs.
CategorySocial GoodKiddie Book-Creating Apps
Scribble Press App Lets Children Write and Publish Their Own Stories
The Scribble Press app disrupts the traditional children's publishing industry by giving young authors the tools to independently create and publish their own books.
CategoryTechFaux Birthday Cake Toys
The Disney Family Fun Toddler Set is a Fun Do-it-Yourself Project
Craft stores can capitalize on the trend of DIY toddler toys by offering a wide range of materials and tools for parents to create their own toys.
CategoryLife-StagesKid-Sourced Creation Sites
DIY.org is an Online Community for Crafty Children
EdTech companies can explore partnerships or develop similar platforms like DIY.org to cater to the growing demand for safe and educational online spaces for children.
CategoryPop Culture
