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Internet-Savvy Parent Charts

'This is Your Mom on Social Media' Infographic is Revealing

— May 16, 2012 — Life-Stages
The 'This is Your Mom on Social Media' infographic shows how parents have adjusted to the new wave of social networking sites. With an added 71 percent of respondent mothers saying their kid is even on Facebook, the graph is fairly surprising. With 62 percent of mothers on Facebook, the mom crowd is catching up to their offspring at a rapid pace.

Further, 33 percent of grandmothers are connected. That social networking is just for the kids is an entirely outdated concept now. Parents have adjusted to the boom of the Internet and the baby boomers are rocking the sites Generation Y and Z used to claim as their own. The most surprising thing in this graph is that there are still pen and ink letter-writers out there.
Trend Themes
1. Parental Social Media Usage - The increase in parents using social media presents opportunities for innovations in parental control and monitoring tools, as well as targeted advertising to this demographic.
2. Generation Gap in Social Media - The trend of older generations using social media provides opportunities for platforms and features that cater to their unique interests and needs.
3. The Decline of Traditional Communication - The finding that pen and ink letter-writing is still in use highlights opportunities for disruptive innovations in digital communication and personalized writing tools.
Industry Implications
1. Social Media Platforms - Social media platforms can capitalize on the trend of parental and grandparental usage by developing features that cater to these demographics.
2. Parental Control and Monitoring Tools - There is potential for innovation in parental control and monitoring software to meet the needs of parents who are now active on social media.
3. Digital Communication Tools - The decline of traditional communication methods presents an opportunity for innovation in digital communication platforms that allow for personalized messaging and writing styles.
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