In the face of increasing competition, companies are having to resort to highly ingenious discount innovations to keep attracting customers.
Many companies choose to promote their discounts to people of a particular demographic, which could include age, income level or occupation. Depending on the product or service offered, some companies target consumers belonging to a certain sub-culture and appeal to their sensibilities.
Some particularly innovative companies offer discounts that reward consumers for a particular behavior that is seen to fit in with the company's philosophy. Others choose to offer the same discount to everyone in a bid to tempt as many potential customers as possible.
The rise of the Internet and social media marketing and the proliferation of smartphones have opened up the floodgates to a vast variety of ingenious discount innovations.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
