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37 Examples of Discount Innovations

From Customer Loyalty Cubes to Couples-Only Discount Codes

— March 27, 2014 — Marketing
In the face of increasing competition, companies are having to resort to highly ingenious discount innovations to keep attracting customers.

Many companies choose to promote their discounts to people of a particular demographic, which could include age, income level or occupation. Depending on the product or service offered, some companies target consumers belonging to a certain sub-culture and appeal to their sensibilities.

Some particularly innovative companies offer discounts that reward consumers for a particular behavior that is seen to fit in with the company's philosophy. Others choose to offer the same discount to everyone in a bid to tempt as many potential customers as possible.

The rise of the Internet and social media marketing and the proliferation of smartphones have opened up the floodgates to a vast variety of ingenious discount innovations.
6.6
Score
Popularity
Activity
Freshness
37
Modern Table Manners Incentives
Modern Table Manners Incentives
Eva Restaurant Gives Discounts for No Phone Use During Dinner
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36
Discount Cinema Apps
Discount Cinema Apps
The 'DealFlix' App Offers Discounted Movie Seats and Concession Prices
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35
Perk-Providing Soldier Services
Perk-Providing Soldier Services
The Military ID Program Helps Deserving Troops and Veterans
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34
Facebook Cocktail Discounts
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
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33
Discount Dining Clubs
Discount Dining Clubs
This Subscription Service Offers Discounts at Local Restaurants
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32
Reward-Optimizing Payments
Reward-Optimizing Payments
Wallaby Card Helps You Take Advantage of Credit Card Benefits
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31
Hunger-Fighting Dining Discounts
Hunger-Fighting Dining Discounts
TangoTab Provides Cheap Meals and Donates to Food Banks
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30
Topographic Promotion Apps
Topographic Promotion Apps
The Inby Platform Sources Local Shopping Deals, Sales and Events
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29
Eco-Supporting Smartphone Rewards
Eco-Supporting Smartphone Rewards
The Re:route Smartphone App Awards Points for Green Activities
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28
Unrestricted Retail Discount Sites
Unrestricted Retail Discount Sites
AllOurPower Provides Fair Prices on Goods and Services
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27
Personalized Health Food Deals
Personalized Health Food Deals
Zipongo Life's Food Offerings are Based on Your Medical Records
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26
Discounted Food Deliveries
Discounted Food Deliveries
Groupon's Discount Delivery Service Brings Consumers Cheaper Eats
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25
Parisian Discount Markets
Parisian Discount Markets
ANDES is a Small Grocery Store Offering Cheap Food for People in Need
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24
Rewarding Movie-Goer Apps
Rewarding Movie-Goer Apps
The Cinime App Encourages UK Film Buffs to Hit the Theater
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23
Discount Millennial Retailers (UPDATE)
Discount Millennial Retailers (UPDATE)
The Find @ Lord & Taylor Discount Store is Youth-Focused
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22
Affection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
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21
Consumer-Targeting Billboards
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
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20
Combative Discount Apps
Combative Discount Apps
The WarBot App Rewards Play with Discounts
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19
Discount Grocery Apps
Discount Grocery Apps
Flipp Gives Users Access to Grocery Store Deals and Discounts
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18
Multilingual Beauty Windows
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
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17
Anti-Smartphone Discounts
Anti-Smartphone Discounts
Abu Ghosh Offers Half Off to Customers Who Turn Off Their Mobile Phones
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16
Cost-Cutting Retail Apps
Cost-Cutting Retail Apps
Fashalot Offers Retail Discounts When a Shopper Checks in to the Store
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15
Discounted Organic Food Collectives
Discounted Organic Food Collectives
The Green Polkadot Box Provides Healthy Food for Cheap
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14
Couples-Only Discount Codes
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
<
13
Smart Discount Cards
Smart Discount Cards
Plenty Helps Consumers Clean Up Their Wallet with a Single Card
<
12
Gamified Payment Apps
Gamified Payment Apps
The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
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11
Weather-Based Markdowns
Weather-Based Markdowns
Momentum Madrid Devises Special Discount for Limon Y Nada Drink
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10
Paperless Coupon Apps
Paperless Coupon Apps
'Milk' is a Handy App That Helps You Save at the Grocery Store
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9
Emotion-Scanning Checkout Tablets
Emotion-Scanning Checkout Tablets
The Simplate Platform Customizes Deals by Scanning Faces
<
8
Food Waste Discounts
Food Waste Discounts
Diners Exchange Food Waste for Reduced Restaurant Rates
<
7
Personalized Supermarket Prices
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
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6
Mobile Discount Stores
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
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5
Social Scavenger Hunt Stunts
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
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4
Web Design Discounts
Web Design Discounts
MightyDeals Offers a Way for You to Upgrade Your Web Creations (SPONSORED)
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3
Bargain-Hunting Apps
Bargain-Hunting Apps
The Shoptagr App is a Must-Have Tool for Online Shoppers
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2
Snooze-Discouraging Apps
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
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1
Fresh Food Vending Machines
Fresh Food Vending Machines
The Vending Machine Farmer's Market Makes it Easy to Eat Well
<