Groupon to Go is the brand's latest venture that aims to provide consumers with a discount delivery service for food. While similar delivery services like this one exist, this is the first discount delivery option of its kind.
Groupon to Go is giving its subscribers a 10% discount off of food products and is appealing to mass audiences with its budget-conscious service. Many of Groupon's existing consumers are students and young professionals who are motivated by discounts and money-saving options, making this discount delivery venture an instant success.
The idea for Groupon to Go came about just after the company acquired the delivery business called OrderUp. The service was firstly available for consumers in Chicago and is now expanding into Boston and Austin.
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