For shoppers that are continuously scouring through sites, coupon books and advertisements for the latest shopping deals there is now the Inby app that streamlines all sorts of promotional material in one easy to read place. The platform provides information about discounts, sales and reduced pricing for events, shops and events.
Finding a discount is something many consumers are apt about in an attempt to save money while still purchasing items they enjoy. The Inby app by CodeSmart is location-based providing a map that lists all of the places around the user that have on-going discounts. Users can then further click into the locations to read more about what is on sale and see how far the distance is to get there. This app would be ideal for major shopping trips, special occasions and honing in on specific retailers.
What's Driving This Trend
- Location-based Promotions
- Opportunity to create apps or platforms that provide location-based information about discounts and promotions for consumers.
- Streamlined Shopping
- Disruptive innovation opportunity to develop apps that consolidate promotional material from various sources into one easy-to-read platform.
- Event-specific Discounts
- Potential for apps or platforms that curate and provide information about discounts and reduced pricing for specific events or occasions.
Who This Affects Most
- Retail
- The retail industry can leverage technology to offer personalized location-based promotions and enhance the shopping experience.
- Mobile App Development
- Growing demand for mobile apps that streamline shopping experiences and provide real-time information about discounts and sales.
- Marketing and Advertising
- Opportunity for marketers and advertisers to collaborate with app developers to effectively promote discounts and targeted events.
