Trend cluster
Category

Digital
Doodling

Hi-tech devices enable everyday consumers to be digital artists.

Digital Drawing AppsRobust Drawing TabletsCrowdsourced Social Media DrawingsSimulated Sketchbook AppsHandy Digitized Art Apps

Trend

What is the Digital Doodling trend?

Digital Doodling: Previously, only the most skilled illustrators adept at using virtual drawing tools could create stunning pieces of digital art. But now, more and more brands are creating hi-tech drawing devices and apps that enable even the most average artist and illustrator to create a digital masterpiece. Perfect for everyday consumers who love to get creative, these virtual doodling tools open up the art world to anyone and everyone.

Trend themes

Themes within the Digital Doodling trend

Three behaviours holding the trend together
01

Digital Art Tools for Consumers

Hi-tech drawing devices and apps are making it easier for average consumers to create stunning digital art pieces.

02

Virtual Sketchbooks and Drawing Apps

Digital sketchbooks and drawing apps are providing users with the simplicity of drawing on paper with the added convenience of digital technology.

03

Crowdsourced Collaborations

Social media campaigns and collaborative apps are providing users with opportunities to share creative ideas and designs with others.

Industry implications

What the Digital Doodling trend means for industry

Where the trend changes the playbook
For

Art and Design

Businesses can invest in consumer-friendly digital drawing tools and creative apps to tap into the growing consumer interest in digital art.

For

Education and Entertainment

Developers can create virtual book-publishing and art-development apps for children and students, providing them with innovative ways to learn and express their creativity.

For

Technology and Electronics

Experts can create powerful and portable tablet alternatives and cross-platform connectivity solutions that cater to artists and creatives, who seek a better user experience.

Trend signals

Trend signals for Digital Doodling

Trend score 4.3 out of 10, from popularity 65%, activity 56%, freshness 8%.

Popularity65%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa

Evidence

Examples of the Digital Doodling trend

7 featured examples from Oct 27, 2011 to Jul 30, 2012
Digital Drawing Apps
CategoryArt & Design

Digital Drawing Apps

Paper by Fiftythree is Available on iPad with Endless School Supplies to Draw

The rise of digital art tools such as Paper by FiftyThree presents an opportunity for art supplies manufacturers to leverage technology in creating premium and innovative tools fo…

Robust Drawing Tablets
CategoryArt & Design

Robust Drawing Tablets

The Modbook Pro is a True All-In-One Device

The Modbook Pro disrupts the tablet market by providing an alternative to Apple's iPad.

Crowdsourced Social Media Drawings
CategoryTech

Crowdsourced Social Media Drawings

The 'Create My Tweet' Campaign Promotes the Samsung Galaxy Note

Consumer electronics brands can utilize interactive social media campaigns and crowdsourcing to promote their products and engage with customers.

Simulated Sketchbook Apps
CategoryTech

Simulated Sketchbook Apps

iPad Paper Turns Any Tablet into a Virtual Drawing Board

Opportunity for companies to develop simplified sketching applications for digital artists, offering a focused and distraction-free drawing experience.

Handy Digitized Art Apps
CategoryArt & Design

Handy Digitized Art Apps

The iPhone Finger Paintings by Jorge Colombo are Simply Realistic

The technology industry has potential opportunities for developing and improving mobile art and design tools.

Kiddie Book-Creating Apps
CategoryTech

Kiddie Book-Creating Apps

Scribble Press App Lets Children Write and Publish Their Own Stories

The Scribble Press app disrupts the traditional children's publishing industry by giving young authors the tools to independently create and publish their own books.

Virtual Macaroni Artwork Apps
CategoryTech

Virtual Macaroni Artwork Apps

The Kraft 'Mac & Cheese' iPad Tool Allows You to Play with Food

The 'Dinner Not Art' app presents opportunities for food and beverage companies to explore innovative ways of engaging consumers through interactive apps.