Category
Business
Autumn Teasers
Trend cluster
Category
Hyper
Targeting
Social media developments allow brands to better reach & pinpoint consumers.
2.8
Trend score
Trend
What is the Hyper Targeting trend?
Hyper Targeting: Although the privacy debate concerning social media is still going strong, most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands. Thus, new developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups. These augmented functions enable brands to zero in on specific consumers to reach those people who are most likely to buy their products and services; in the end, extreme targeting benefits both groups.
Trend themes
Themes within the Hyper Targeting trend
Three behaviours holding the trend together01
Hyper Targeting
New developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups, taking advantage of the fact that most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands.
02
Facial Recognition Technology
Facial recognition technology is paving the way for innovations like Facedeals that offers facial-scanning camera that can scan a person's face and then check them into the business via Facebook.
03
Personalized Discounts
Personalized discounts like Kroger Rewards provides customers with discounts based on their shopping history by enlisting the help of consumer research companies that analyze shopping data amassed from their customer's loyalty cards.
Industry implications
What the Hyper Targeting trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers should invest in personalized pricing methods like Kroger Rewards to entice and retain shoppers.
For
Marketing Industry
With hyper-targeting options and facial recognition technology, social media platforms like Facebook and Foursquare should be leveraged to help brands connect with their customers and better focus their advertising efforts.
For
Entertainment Industry
Auditions for movies can be done through social media apps like Mobli, showing the changing landscape of the movie industry and how new media forms play a role in their development.
Trend signals
Trend signals for Hyper Targeting
Trend score 2.8 out of 10, from popularity 53%, activity 24%, freshness 8%.
Popularity53%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Hyper Targeting trend
7 featured examples from Jul 3 to Aug 21, 2012CategoryTech
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
Retailers can leverage the use of augmented reality technologies and smart shopping apps to provide consumers with a more engaging experience that enhances customer satisfaction a…
CategorySocial Media
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
Opportunities to disrupt the traditional casting process and engage audiences through innovative approaches to storytelling.
CategoryTech
Face Check-Ins
Facedeals Uses Facial Recognition Technology to Check You Into a Location
Disruptive innovation opportunity: Integrate face check-ins to streamline hotel and restaurant guest experiences, automate check-ins, and tailor personalized promotions.
CategoryBusiness
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
Using personalized pricing to attract and retain customers in the competitive retail industry.
CategorySocial Media
Hyper-Targeting Social Add-Ons
Facebook Brand Pages Can Now Target by Gender, Workplace & More
Hyper-targeted social advertising is disrupting the traditional advertising industry and forcing marketers to adapt to more data-driven approaches.
CategoryBusiness
Hyper-Targeted Check-Ins
Foursquare Local Updates Lets Brands Send Messages to Specific Users
The retail industry can utilize Foursquare's Local Updates tool for targeted marketing, attracting customers with personalized promotions based on their preferences and check-in h…
CategoryUnique
Social Media Casting Calls
Media-Sharing App Mobli Used to Find Actress for The Canyons
The film industry can explore the use of social media platforms like Mobli to revolutionize the casting process.
