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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,932 more

Hyper Targeting

Social media developments allow brands to better reach & pinpoint consumers

Implications - Although the privacy debate concerning social media is still going strong, most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands. Thus, new developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups. These augmented functions enable brands to zero in on specific consumers to reach those people who are most likely to buy their products and services; in the end, extreme targeting benefits both groups.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
321,693 Total Clicks
Date Range:
Jul 12 — Aug 12
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Augmented Reality Shopping Helpers
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
IBM Research is currently testing its IBM mobile app, a shopping app that enhances the buying experience by making it more personal. The app acts like a personal shopper, using augmented reality... MORE
Multi-Role Movie Auditions
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
Intel and Toshiba have partnered up again, this time to create ‘The Beauty Inside,’ a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users... MORE
play_circle_filled Face Check-Ins
Face Check-Ins
Facedeals Uses Facial Recognition Technology to Check You Into a Location
Facial recognition technology is paving the way for face check-ins, which is being pioneered by ad agency Redpepper through its Facedeals project. The agency is currently testing a facial-scanning... MORE
Personalized Supermarket Prices
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
Retailers are consistently coming up with new ways to entice and retain shoppers and now Kroger has created a unique personalized pricing method as part of its Kroger Rewards system. The new Kroger... MORE
Hyper-Targeting Social Add-Ons
Hyper-Targeting Social Add-Ons
Facebook Brand Pages Can Now Target by Gender, Workplace & More
Marketing through social media will now be much more focused, as Facebook just announced that its Facebook brand pages will offer advertisers the ability to target online users by gender,... MORE
Hyper-Targeted Check-Ins
Hyper-Targeted Check-Ins
Foursquare Local Updates Lets Brands Send Messages to Specific Users
Get ready for the next wave of personalized, location-based marketing with the Foursquare Local Updates tool, which allows businesses to message Foursquare users in an extremely targeted way. The... MORE
Social Media Casting Calls
Social Media Casting Calls
Media-Sharing App Mobli Used to Find Actress for The Canyons
The producers behind the movie The Canyons, which stars Lindsay Lohan and James Deen, used a very unconventional approach to casting one of its characters. They went on the new multimedia-sharing app,... MORE

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