Category
Business
Autumn Teasers
Trend cluster
Category
Author
Aid
Innovations helping new authors create, sell and promote their books.
1.8
Trend score
Trend
What is the Author Aid trend?
Author Aid: Book authors are increasingly finding it more difficult to break into the publishing world. Luckily, a wave of innovations helping new and existing authors publish and promote their books are coming to fore. These innovations, which include everything from disappearing ink to encourage quick reading to fansourced book tours, consequently augment the conventional publishing process so that burgeoning new authors actually have a fighting chance despite the growing popularity of ebooks and digital content.
Trend themes
Themes within the Author Aid trend
Three behaviours holding the trend together01
Disruptive Ink Technology
New promising ink types (like disappearing ink) are being developed to augment the book publishing process.
02
Print On-Demand
Digital printing innovation (like Espresso Book Machine) is making self-publishing easier, more efficient, and affordable.
03
Crowdsourced Direct-to-Consumer Marketing
Social commerce platforms (like Togather) that facilitate direct communication between authors and readers, in addition to crowdsourced book tours.
Industry implications
What the Author Aid trend means for industry
Where the trend changes the playbookFor
Print Industry
Opportunity for print industry to further create disruptive technology for the book publishing industry.
For
Packaging Industry
The packaging industry can consider new types of packaging that use disappearing ink and reflects a sense of urgency and importance to reading a book.
For
E-commerce
Platforms like StoryBundle represent emerging opportunities for e-commerce companies to incorporate customer-determined pricing and subscription services for customers.
Trend signals
Trend signals for Author Aid
Trend score 1.8 out of 10, from popularity 32%, activity 14%, freshness 8%.
Popularity32%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Author Aid trend
4 featured examples from Jun 27 to Aug 12, 2012CategoryBusiness
Disappearing Ink Tomes
The Book That Can't Wait Helps New Authors Get Their Work Read Quickly
The publishing industry can explore the use of disappearing ink as a unique marketing strategy to attract readers and generate excitement for new book releases.
CategoryBusiness
Crowdsourced Book Tours
Togather Helps New Authors Connect With Readers & Promote Their Work
The publishing industry can benefit from using crowdsourcing platforms like Togather to help authors promote and sell their books.
CategoryBusiness
Customer-Determined Pricing
StoryBundle Allows Readers to Choose What They Pay for Books
Disruptive innovation opportunity: Embrace customer-determined pricing and digital bundling platforms to revolutionize the book publishing industry and provide more autonomy to in…
CategoryBusiness
On-Demand Literary Printing
Harvard Book Store Espresso Book Machine Prints in Four Minutes
The on-demand printing trend facilitated by the Espresso Book Machine offers disruptive innovation opportunities for print shops and companies in the printing services industry.
