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Author Aid

Innovations helping new authors create, sell and promote their books

Implications - Book authors are increasingly finding it more difficult to break into the publishing world. Luckily, a wave of innovations helping new and existing authors publish and promote their books are coming to fore. These innovations, which include everything from disappearing ink to encourage quick reading to fansourced book tours, consequently augment the conventional publishing process so that burgeoning new authors actually have a fighting chance despite the growing popularity of ebooks and digital content.

SCORE 1.8

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 27 Examples: 120,777 Total Clicks

Date Range: Jun 12 - Aug 12

Trending: Untested

Consumer Insight Topics: Marketing Business Books

Featured Examples

Disappearing Ink Tomes - The Book That Can't Wait Helps New Authors Get Their Work Read Quickly

SCORE 3.7

Mild 551 Clicks Pub: Jun 27, 12

Disappearing Ink Tomes

The Book That Can't Wait Helps New Authors Get Their Work Read Quickly

The Book That Can’t Wait is a book published by Eterna Cadencia, an independent publisher based in Argentina, that is printed with disappearing ink! Now, using disappearing ink seems pretty... [More]

Crowdsourced Book Tours - Togather Helps New Authors Connect With Readers & Promote Their Work

SCORE 1.6

Untested 392 Clicks Pub: Aug 10, 12

Crowdsourced Book Tours

Togather Helps New Authors Connect With Readers & Promote Their Work

For many authors, the hardest part of the publishing process is actually getting their books sold, but the platform Togather is here to help. Created by Aaron Shapiro and Andrew Kessler from HUGE... [More]

Customer-Determined Pricing - StoryBundle Allows Readers to Choose What They Pay for Books

SCORE 1

Untested 305 Clicks Pub: Aug 12, 12

Customer-Determined Pricing

StoryBundle Allows Readers to Choose What They Pay for Books

For new and self-published authors trying to get their work out there, it can be really tough when you don’t have an online following, but the online platform StoryBundle aims to help these... [More]

On-Demand Literary Printing - Harvard Book Store Espresso Book Machine Prints in Four Minutes

SCORE 1

Untested 636 Clicks Pub: Jul 17, 12

On-Demand Literary Printing

Harvard Book Store Espresso Book Machine Prints in Four Minutes

The Harvard Book Store, located in Cambridge, MA, provides customers the opportunity to print out copies of their own books or previously published titles via its Espresso Book Machine. The machine,... [More]