Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories

 - Jun 27, 2012
References: ray-ban & psfk
To celebrate its 75th anniversary, sunglasses brand Ray Ban has taken real-life stories from Ray Ban wearers and created the Ray Ban 'Legends Never Hide' campaign, which includes an interactive timeline and gallery on a dedicated microsite.

The microsite features a continuous, side-scrolling timeline that spans 75 years. You can click on parts of the timeline to reveal stories submitted by users, as well as the campaign image or sunglasses model that was inspired by the particular story. The microsite also showcases the campaign's print ads, which comprise seven iconic images, with the words 'Never Hide,' that were inspired by user-submitted stories representing special moments when they are wearing Ray Ban sunglasses.

There is plenty to explore on the Ray Ban 'Legends Never Hide' site, including a Wall of Legends gallery and a 'Virtual Mirror,' so make sure you check it out!