Ray-Ban Created Its First NFT Glasses with Artist Extraweg
Laura McQuarrie — October 28, 2021 — Marketing
References: opensea.io & fashionunited.uk
With the aid of German artist Oliver Latta, (also known as Extraweg) Ray-Ban has revealed its first-ever pair of NFT glasses. The work of art comes from a creator that's known for 3D motion designs and the iconic eyewear brand is auctioning off its first non-fungible token on OpenSea.
As the artist Latta describes, "Like the Ray-Ban aviators, I want to create designs that live forever with infinite style." This product is featured in the NFT and it shares a new way for collectors to appreciate the physical design of the product like never before.
The proceeds generated by the auction of Ray-Ban's NFT work of art will go towards the Italian Art Trust charity.
As the artist Latta describes, "Like the Ray-Ban aviators, I want to create designs that live forever with infinite style." This product is featured in the NFT and it shares a new way for collectors to appreciate the physical design of the product like never before.
The proceeds generated by the auction of Ray-Ban's NFT work of art will go towards the Italian Art Trust charity.
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