Luxury brands are expanding their product lines to include bicycles
Implications - Cycling has become a beloved activity across different cultures and geographic locations, which presents a huge opportunity for brands, even those not previously associated with cycling. Luxury brands, in particular, are designing bikes with opulent features, including high-tech elements -- for example, those from luxury automakers like BMW and Porsche -- and fashionable accents, such as bikes from Dolce & Gabbana and Gucci. Brand expansion to bikes allows luxury brands to both capitalize on the growing bike market and cater to brand-loyal customers with a new product.
