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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,439 more

Luxurcycles

Luxury brands are expanding their product lines to include bicycles

Implications - Cycling has become a beloved activity across different cultures and geographic locations, which presents a huge opportunity for brands, even those not previously associated with cycling. Luxury brands, in particular, are designing bikes with opulent features, including high-tech elements -- for example, those from luxury automakers like BMW and Porsche -- and fashionable accents, such as bikes from Dolce & Gabbana and Gucci. Brand expansion to bikes allows luxury brands to both capitalize on the growing bike market and cater to brand-loyal customers with a new product.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
844,759 Total Clicks
Date Range:
Nov 11 — Aug 12
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luxury Designer Two-Wheelers
Luxury Designer Two-Wheelers
Dolce and Gabbana Releases Stylish Leopard-Print Bikes
In an unexpected departure from the runway, Dolce and Gabbana has released a more fashionable way to get around town. The fashion house, known for its sexy Italian aesthetic, has released a high... MORE
Upscale Bike Stores
Upscale Bike Stores
The Rapha Cycle Club is a Mod Haven for Exercise Enthusiasts
The Rapha Cycle Club is a serious shopping spot for biker enthusiasts looking to get their fix of style-conscious yet still performance-ready apparel. Found in London’s Soho, the Rapha Cycle... MORE
Luxury Electric Bikes
Luxury Electric Bikes
The BMW i Pedelec is the Newest Addition to the i Series
The BMW i Pedelec is the latest addition to the company’s eco-friendly i Series of vehicles. Unlike the i3 and the i8, the i Pedelec has only two wheels, and is powered by a combination of... MORE
Classy Couture Cruisers
Classy Couture Cruisers
The Bianchi by Gucci Bicycle Will Have You Riding in Style
Cruising up and down the block in high-end style is now attainable due to the release of the Bianchi by Gucci bicycle. Surely to make a few hipsters cringe, the collaboration by the Italian brands brings… MORE
Supercar-Inspired Bikes
Supercar-Inspired Bikes
The Bastiaan Kok Porsche Bicycle is Sleek like Its Original
Inspired by the brand’s most infamous series, the Bastiaan Kok Porsche Bicycle transforms the sleek 911 roadster into a lavish two-wheeler. The curving body and aerodynamic profile of the 911... MORE
Luxury SUV Bikes
Luxury SUV Bikes
The Range Rover Evoque Bicycle is Literally Green
Land Rover is going ultra-green with the new Range Rover Evoque bicycle. This pedal-powered Evoque is a mobile wireframe sculpture that looks nearly identical to the award-winning Evoque. The Evoque bicycle… MORE

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