Luxury brands are expanding their product lines to include bicycles
Implications - Cycling has become a beloved activity across different cultures and geographic locations, which presents a huge opportunity for brands, even those not previously associated with cycling. Luxury brands, in particular, are designing bikes with opulent features, including high-tech elements -- for example, those from luxury automakers like BMW and Porsche -- and fashionable accents, such as bikes from Dolce & Gabbana and Gucci. Brand expansion to bikes allows luxury brands to both capitalize on the growing bike market and cater to brand-loyal customers with a new product.
Trend Themes
1. Luxury Bike Brands - Luxury brands are expanding their product lines to include bikes with opulent features, including high-tech elements, catering to brand-loyal customers with a new product.
2. Fashionable Two-wheelers - Designers and luxury brands are releasing stylish, dress-friendly, and exclusive bikes to bring fashion-forward energy to the cycling industry.
3. Electric Bikes - Eco-friendly electric bikes continue to gain popularity with advanced features, including pedal assistance, front and rear disc brakes, and a regenerative braking system.
Industry Implications
1. Luxury - Luxury brands are introducing high-end bikes, expanding product lines to include new and inventive products for brand-loyal customers.
2. Fashion - Designers are launching fashionable two-wheelers, catering to consumers interested in style and design along with functionality.
3. Green Transportation - Electric bikes and eco-friendly features continue to grow in popularity, offering alternative modes of transportation to environmentally-conscious consumers.
