Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Maccabees ‘In The Dark’ Performance for VEVO is Artfu

 - Aug 11, 2012
References: themaccabees & digitalspy
The Maccabees In The Dark Performance for VEVO is innovative in its incorporation of high-tech visuals with groundbreaking three-dimensional scanning. 

"The band and fans are captured using Xbox Kinnect cameras to 3D image map the space," reads the video description. This groundbreaking live session was captured by 10 Xbox Kinnect cameras that recorded the live performance. The three-dimensional result is one of ethereal beauty that enhanced the already stunning musicality of the Maccabees signature sound. The emotive vocals we essentially realized into the visuals with this video take of the band’s performance of their tracks from the ‘In the Dark’ album.

As a literal interpretation of their album’s name, the artful performance leaves one truly impressed and craving more from the band. The decidedly forward-thinking aspect of this short differentiates The Maccabees from other indie musicians.