As summer gives way to a nip in the air and the season of falling sick falls upon many parts of the world, the Heinz 'Get Well' campaign offers a way to get better. Heinz UK has launched a ‘Get Well’ soup campaign on social media sites like Facebook to allow customers to send personalized soup cans to coughing friends. So if you have a loved one who is under the weather, you can use the Facebook app to choose a flavor of soup and customize the can by adding your friend’s name and a get well message. the personalized can costs $1.99 and reaches the intended consumer in three to four days.
The campaign was devised by We Are Social, which is an agency focused on social media marketing and communication. Heinz 'Get Well' is scheduled to run through October.