The UK soup brand 'Big & Bold' sought the creative assistance of the design firm Ziggurat Brands to help the company craft an eye-catching look and exciting persona. The result of this collaboration is a vibrant package featuring large and expressive typography and loud, vivacious graphics. To say the Big & Bold label is hard to miss would be an understatement. The Big & Bold packaging is exactly like the name suggests.
The brilliant containers Ziggurat Brands created are guaranteed to catch more than a few hungry eyes in the grocery store. The graphics that accompany these soups are sweet and homey, and reminiscent of the illustrations you would find in a child's picture book. Each label highlights the ingredients found in the soup, making the packaging straightforward and informative.
Exciting, loud and family friendly, the Big & Bold packaging is full of youthful exuberance.
What's Driving This Trend
- Bold Packaging
- Design companies can create bold and expressive packaging with vibrant typography and vivacious graphics for brands looking to stand out on the shelves.
- Ingredient-focused Packaging
- Creating packaging that highlights the ingredients found in a product can provide customers with informative and straightforward choices, leading to more sales.
- Youthful Exuberance
- Creating packaging that is exciting, family-friendly, and reminiscent of illustrations found in a child's picture book can help brands stand out and appeal to a younger demographic.
Who This Affects Most
- Food
- The food industry can benefit from bold and expressive packaging that highlights ingredients to help brands stand out in a crowded market and appeal to a younger demographic.
- Design
- Design companies can offer services to create bold brand packaging with creative typography and illustrations, providing a competitive advantage for their clients.
- Consumer Goods
- Consumer goods companies can explore innovative and creative packaging that appeals to a younger demographic for their products, helping them to stand out in competitive markets.
