Decisions and innovations that are based on weather conditions
Implications - We are affected by weather every day, although many of us don't realize the extent of its influence. Lately, a variety of interesting weather-based innovations have come to the fore, ranging from climate-based advertising and discounts to apps that determine what you should wear based on the weather outside. Since most Americans are concerned about the weather on a daily basis, innovations that rely on changes in temperature and climate conditions are a natural transition from weather-forecasting applications and tools.
Trend Themes
1. Weather-based Innovation - Innovations that rely on changes in temperature and climate conditions are a natural transition from weather-forecasting applications and tools
2. Integrating Weather Into Marketing - Marketing discounts can now be affected by the weather
3. Climate-determining Outfit Apps - Apps now integrate local weather data to suggest climate-appropriate outfits
Industry Implications
1. Fashion and Apparel - The weather can be used to influence what people wear
2. Tourism and Travel - Booking vacations according to weather and climate is becoming a popular trend
3. Advertising and Marketing - Weather-based advertising and discounts can be used to target consumers
