Decisions and innovations that are based on weather conditions
Implications - We are affected by weather every day, although many of us don't realize the extent of its influence. Lately, a variety of interesting weather-based innovations have come to the fore, ranging from climate-based advertising and discounts to apps that determine what you should wear based on the weather outside. Since most Americans are concerned about the weather on a daily basis, innovations that rely on changes in temperature and climate conditions are a natural transition from weather-forecasting applications and tools.
Trend Themes
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Weather-based Innovation — Innovations that rely on changes in temperature and climate conditions are a natural transition from weather-forecasting applications and tools
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Integrating Weather Into Marketing — Marketing discounts can now be affected by the weather
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Climate-determining Outfit Apps — Apps now integrate local weather data to suggest climate-appropriate outfits
Industry Implications
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Fashion and Apparel — The weather can be used to influence what people wear
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Tourism and Travel — Booking vacations according to weather and climate is becoming a popular trend
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Advertising and Marketing — Weather-based advertising and discounts can be used to target consumers
