Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The H&M FW12 Advertisements Star Songstress Lana Del Ray

 - Aug 17, 2012
References: hm & fashiongonerogue
Sultry crooner Lana Del Ray has nabbed her very first fashion campaign for the H&M FW12 collection. A perfect fit for the youth-geared retailer that is always on the up and up when it comes to latest fashion fads, the American singer lets her hair down in relatively cosy and comfy outfits. Nevertheless, the H&M FW12 collection is not a far cry from what she would don on a regular basis.

The H&M FW12 ad campaign showcases a pink angora blend sweater, printed leggings and a tweed biker jacket amongst other select pieces. Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the H&M FW12 ad campaign is at once sweet and sexy, a look that the songtress has mastered. Lana Del Ray will also be appearing in the upcoming winter advertisements for H&M.