Weather-predicting apps ensure consumers always know climate conditions
Implications - It's a fact: Americans love checking the weather. According to a study by the Online Publishing Association, 47 percent of smartphone users check the weather using their smartphones on a regular basis. This activity surpasses others such as getting news updates (29 percent) and watching videos (31 percent). Thus, by providing convenience and a more comprehensive weather forecast than traditional methods, weather applications are among those apps that are definitely here to stay.