Trend cluster
Category

Instant
Forecast

Weather-predicting apps ensure consumers always know climate conditions.

Weather Station Smartphone AppsUtilitarian Forecasting AppsInfographic Interface Weather AppsBreezy iPhone AccessoriesColor Gradient Meteorology

Trend

What is the Instant Forecast trend?

Instant Forecast: It's a fact: Americans love checking the weather. According to a study by the Online Publishing Association, 47 percent of smartphone users check the weather using their smartphones on a regular basis. This activity surpasses others such as getting news updates (29 percent) and watching videos (31 percent). Thus, by providing convenience and a more comprehensive weather forecast than traditional methods, weather applications are among those apps that are definitely here to stay.

Trend themes

Themes within the Instant Forecast trend

Three behaviours holding the trend together
01

Miniature Weather Stations

Trend toward device monitoring and tracking personal climate data at a precision level

02

UI/UX Design

User experience remains central to weather apps development

03

Personalization

Advancement in sensing and actuation technologies are making personalized weather statements likely in future

Industry implications

What the Instant Forecast trend means for industry

Where the trend changes the playbook
For

Mobile Technology

With rising smartphone use, weather apps remain critical in future

For

Indoor Air Quality

Incorporating IAQ monitoring in miniature weather stations could offer a new product line

For

Big Data Analytics

Incorporating historical weather data analytics with current meteorology data offers interesting opportunities for business professionals

Trend signals

Trend signals for Instant Forecast

Trend score 2.4 out of 10, from popularity 42%, activity 21%, freshness 8%.

Popularity42%
Activity21%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America