Weather-predicting apps ensure consumers always know climate conditions
Implications - It's a fact: Americans love checking the weather. According to a study by the Online Publishing Association, 47 percent of smartphone users check the weather using their smartphones on a regular basis. This activity surpasses others such as getting news updates (29 percent) and watching videos (31 percent). Thus, by providing convenience and a more comprehensive weather forecast than traditional methods, weather applications are among those apps that are definitely here to stay.
Trend Themes
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Miniature Weather Stations — Trend toward device monitoring and tracking personal climate data at a precision level
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UI/UX Design — User experience remains central to weather apps development
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Personalization — Advancement in sensing and actuation technologies are making personalized weather statements likely in future
Industry Implications
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Mobile Technology — With rising smartphone use, weather apps remain critical in future
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Indoor Air Quality — Incorporating IAQ monitoring in miniature weather stations could offer a new product line
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Big Data Analytics — Incorporating historical weather data analytics with current meteorology data offers interesting opportunities for business professionals
