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Involvement Marketing

Including customers in film & advertising creation to enhance engagement

Implications - Marketing often requires a customer-centric approach, and nothing is more customer-centric than involving customers in the creation process and final product. Crowdsourcing has already become a creation method embraced by many brands, but now brands are taking customer involvement to the next level, whether it's being part of the final product (as in the Gap's Shine On campaign), participating in the process from idea generation to production, or being cast in a movie role. Involving customers in this way stands to elevate engagement and positive brand association while also encouraging fans to share their experience with their friends and networks.
6 Featured, 46 Examples:
233,378 Total Clicks
Date Range:
Jul 12 — Sep 12

Featured Examples

play_circle_filled Talent-Highlighting Clothing Ads
Talent-Highlighting Clothing Ads
The Gap 'Icon Redefined' Campaign Showcases Musicians & Dancers
The Gap ‘Icon Redefined’ campaign is an extension of the brand’s global marketing program, ‘Shine,’ which focuses on highlighting emerging talent to inspire people to... MORE
play_circle_filled Playful Painting Kiddie Campaigns
Playful Painting Kiddie Campaigns
GapKids 'Shine On' Advertisement Features Talented Children
Gap commercials are always so fun and catchy, and the latest GapKids ‘Shine On’ ad is no exception. To promote its upcoming fall collection for children, Gap has launched a North... MORE
Multi-Role Movie Auditions
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
Intel and Toshiba have partnered up again, this time to create ‘The Beauty Inside,’ a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users... MORE
Fan-Made Drink Ads (UPDATE)
Fan-Made Drink Ads (UPDATE)
Mountain Dew DEWeezy Project Enters Story-Making Phase
Recently, Trend Hunter featured the Mountain Dew DEWeezy project featuring Lil Wayne, a project in partnership with the mentoring program Stoked that aims to inspire creativity among youth and get... MORE
Social Media Casting Calls
Social Media Casting Calls
Media-Sharing App Mobli Used to Find Actress for The Canyons
The producers behind the movie The Canyons, which stars Lindsay Lohan and James Deen, used a very unconventional approach to casting one of its characters. They went on the new multimedia-sharing app,... MORE
play_circle_filled Crowdsourced Rapper Projects
Crowdsourced Rapper Projects
Mountain Dew & Lil Wayne DEWeezy Campaign Asks Fans for Inspiration
The Lil Wayne DEWeezy campaign is a collaboration with Mountain Dew and the youth development organization STOKED that aims to ignite creativity among young people and have fans participate in the... MORE

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