The Kleenex 'Shield Sneeze Swish' campaign is fun, vibrant and catchy -- all the things needed to capture the attention of children. Accordingly, the brand hopes to prevent kids from spreading germs at school and to use Kleenex's Sneeze Shield tissues, which feature a special coating to stop the spread of mucus, to do so.
With a fun and upbeat commercial created by JWT New York that reminds one of the singsongy ones Gap usually produces, the Kleenex Shield Sneeze Swish campaign sends the message to children that when at school, you must always grab a Kleenex tissue to keep your hands clean. As the song in the commercial puts it, "Ya gotta shield, sneeze, swish like you just don’t care!"
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