Another recession-busting trick has emerged in the food and beverage industry, this time from Coca-Cola. This is definitely not the time to be classed as the No. 2 brand for anything; only being at the top will do.
Coca-Cola announced that anyone who buys rival Pepsi’s Mountain Dew soda will be given a free bottle of Coca-Cola’s version of the drink, Vault. Promoted at the Vault Taste Challenge, the “Don’t Dew It” campaign encourages customers to switch to the Coca-Cola brand.
These clever marketing ploys encourage the consumer to go out there and spend their money in the hope of getting something free. Although a bottle of soda is nowhere near getting a free car like Dodge promoted with their trucks last year, it’s still a very significant way to create brand appeal.