More restaurants are embracing self-service as a way to keep operations efficient, costs low and customers happy, and one establishment that's doing so is The Thirsty Bear. Based in London, this pub provides tablets and self-serve beer a its tables to make dining and drinking convenient, quick and interactive.
The Thirsty Bear pub, which was taken over by The Robot Pub Group last year, uses the Robobar system, a hi-tech, self-service system that involves putting iPads at 15 of the restaurant's tables to let customers order food themselves. Twelve of the iPads are also connected to self-service beer taps, which provide another way for customers to serve themselves. What's more, the tablets also allow patrons to request human service if they need it and change the song that's playing on the jukebox, as well as enables the restaurant to use them as an advertising medium to feature special promotions.
Why This Trend Is Growing
- Self-service Technology in Restaurants
- Restaurants are embracing self-service technology, such as tablets and self-serve systems, to improve efficiency and enhance customer experience.
- Interactive Dining Experiences
- Offering self-serve options and interactive features, like changing the music or ordering food directly, create a more engaging and enjoyable dining experience.
- Advertising Through Technology
- Using tablets as advertising mediums provides restaurants with new opportunities to promote special promotions and offers.
Industries Being Reshaped
- Hospitality Industry
- Restaurants and pubs are implementing self-service technology to enhance customer service and streamline operations.
- Technology Industry
- The development and integration of self-service systems, like the Robobar, presents opportunities for technology companies to innovate and provide solutions to the hospitality industry.
- Advertising and Marketing Industry
- Using tablets as an advertising medium offers a new avenue for advertisers to reach customers in restaurants and pubs.
