Trend cluster
Category

Play
Plates

Eating becomes a fun and lighthearted event with novelty dishware.

Food Artistry PlatesAttitude-Filled DinnerwarePuzzle Piece PlatesQuirky Cuisine DishwareChildlike Ceramics

Trend

What is the Play Plates trend?

Play Plates: The home is where consumers can have fun and relax, which is why more home decor designers are turning meal time into a more playful and family-friendly affair with the creation of novel and lighthearted dinnerware and kitchen pieces. These cute and artistic plates appeal to a consumer's inner child while also helping parents to keep their children's attention during dinner time.

Trend themes

Themes within the Play Plates trend

Three behaviours holding the trend together
01

Playful Mealtime

Designers are creating novel and lighthearted dinnerware and kitchen pieces to make meal time a more playful and family-friendly affair.

02

Dishware Artistry

Artistic dishware designs are encouraging creative plating and expression while eating.

03

Childlike Creation

Ceramics and related products are being created with a childlike sensibility that results in engaging and whimsical pieces.

Industry implications

What the Play Plates trend means for industry

Where the trend changes the playbook
For

Home Decor

Home decor designers are creating playful dinnerware and kitchen pieces that help parents keep children's attention during mealtime.

For

Art and Design

Artists and designers are incorporating quirky designs and humor into dishware that inspire creative expression and playfulness.

For

Education and Behavior

Dishware designs that help teach children about healthy eating and food groups are gaining traction in cafeteria and home settings.

Trend signals

Trend signals for Play Plates

Trend score 2.7 out of 10, from popularity 35%, activity 37%, freshness 8%.

Popularity35%
Activity37%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Play Plates trend

6 featured examples from Jan 9 to Sep 14, 2012