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Novel Style

Literature-inspired fashion offers play on fantasy and reality

Implications - Fashion designers and editors are inspired by numerous elements, but lately, the industry has seen a rise in designs and editorials influenced by literature. Offering stylish translations of classic tomes such as The Great Gatsby and Wuthering Heights, and even the modern-day cult favorite 50 Shades of Grey, these literary interpretations allow consumers to experience a piece of romantic fantasy while looking chic and stylish at the same time.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
752,541 Total Clicks
May 12 - Sep 12
Warm
Art & DesignFashionBusinessBooks
Featured Examples
Great Gatsby Runways - The Hackett London Spring/Summer Collection Shows Contemporary Classics
SCORE 5.1
Warm 14,628 Clicks Pub: Jun 27, 12
Great Gatsby Runways
The Hackett London Spring/Summer 2013 Collection Shows Contemporary Classics
The Hackett London Spring/Summer 2013 runway show pays homage to its British heritage. The chic and classic menswear collection features a slew of flamboyant style selects inspired by literary... [More]
Classic Novel Couture Captures - Maciej Bernas Snaps Fashion Magazine 'The Great Gatsby' Editorial
SCORE 5.9
Warm 19,168 Clicks Pub: Jun 23, 12
Classic Novel Couture Captures
Maciej Bernas Snaps Fashion Magazine 'The Great Gatsby' Editorial
The elegant look of the 1920s is beautifully captured in the Fashion Magazine ‘The Great Gatsby’ editorial, which was photographed by famed photographer Maciej Bernas. A gorgeous... [More]
Oscar Wilde-Inspired Menswear - The Latest Issue of Numero Homme China Uses a Hedonistic Aristocrat
SCORE 5.4
Warm 3,821 Clicks Pub: Aug 29, 12
Oscar Wilde-Inspired Menswear
The Latest Issue of Numero Homme China Uses a Hedonistic Aristocrat
The Autumn 2012 issue of the fashion magazine Numero Homme China fills a gorgeous countryside manor with aristocratic edginess. The opulent environment is taken over by model Simon Van Meervenne,... [More]
Naughty Literature-Inspired Menswear - The 50 Shades of Grey Collection by Norton & Townsend is Hot
SCORE 3.6
Mild 2,668 Clicks Pub: Jul 23, 12
Naughty Literature-Inspired Menswear
The 50 Shades of Grey Collection by Norton & Townsend is Hot
This ‘50 Shades of Grey’ collection by Norton & Townsend is a literal interpretation of the naughty and incredibly popular novel. Though many book-inspired products have been made... [More]
Chic Herding Photoshoots - The Singles Korea 'Wuthering Heights' Editorial is Natural
SCORE 1.3
Untested 1,319 Clicks Pub: May 14, 12
Chic Herding Photoshoots
The Singles Korea May 2012 'Wuthering Heights' Editorial is Natural
The Singles Korea May 2012 ‘Wuthering Heights’ photoshoot is set among lush green heels and an abandoned barnyard. Model Jin Jung Sun is found here herding a donkey, echoing the natural... [More]
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