Category
Business
Autumn Teasers
Trend cluster
Category
Pinned
Promotion
Leveraging the popularity of Pinterest in sales and marketing.
3.8
Trend score
Trend
What is the Pinned Promotion trend?
Pinned Promotion: Over the course of the year, Pinterest has exploded as a social media phenomenon to become the third most popular social network behind Facebook and Twitter. Not surprisingly, brands are now putting more effort into Pinterest marketing campaigns and using the idea of pinning as the foundation of their online marketing initiatives, which range from contests and curated content to philanthropic endeavors. As consumers are visual creatures, the use of Pinterest and image-based marketing may help to convert more online referrals and promotions into actual revenue.
Trend themes
Themes within the Pinned Promotion trend
Three behaviours holding the trend together01
Image-based marketing
The rise in popularity of image-based social media platforms like Pinterest creates opportunities for brands to execute creative marketing initiatives that appeal to visual-centric consumers.
02
Social media philanthropy
Social media can be leveraged for philanthropic efforts, as seen in the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption.
03
Personalization through social media
Social media platforms like Pinterest can be used as a tool for personalization in retail, as seen in the Zappos 'PinPointing' app that provides shoppers with product suggestions based on what they post on Pinterest.
Industry implications
What the Pinned Promotion trend means for industry
Where the trend changes the playbookFor
Marketing and advertising
The rise of image-based social media platforms such as Pinterest creates opportunities for creative marketing initiatives that appeal to visual-centric consumers.
For
Retail
Personalized retail and social shopping have been on the rise, creating opportunities for brands to leverage social media platforms such as Pinterest for personalized product recommendations.
For
Philanthropy
Social media can be leveraged for philanthropic efforts, as seen in campaigns like the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption.
Trend signals
Trend signals for Pinned Promotion
Trend score 3.8 out of 10, from popularity 67%, activity 40%, freshness 8%.
Popularity67%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pinned Promotion trend
6 featured examples from May 12 to Sep 9, 2012CategoryLife-Stages
Pinterest CVs
Wanda Catsman Uses Social Media to Land a Job
Social media is an ecosystem that requires experts with advertising and branding skills to assist individuals in establishing professional profiles and promoting themselves online.
CategoryMarketing
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
An ever-evolving industry that requires constant innovation to stand out in a saturated market.
CategoryPop Culture
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
The Peugeot Pinterest Puzzle campaign demonstrates how automotive brands can use social media for creative marketing and engagement.
CategoryBusiness
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
Fashion retailers can use personalized retail and social shopping trends to enhance the customer experience and increase sales.
CategorySocial Good
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
Opportunities for cosmetics brands to integrate philanthropy into their marketing strategies.
CategoryPop Culture
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
Opportunity for travel companies to utilize photo-sharing contests to promote destinations and attract potential customers.
