Leveraging the popularity of Pinterest in sales and marketing
Implications - Over the course of the year, Pinterest has exploded as a social media phenomenon to become the third most popular social network behind Facebook and Twitter. Not surprisingly, brands are now putting more effort into Pinterest marketing campaigns and using the idea of pinning as the foundation of their online marketing initiatives, which range from contests and curated content to philanthropic endeavors. As consumers are visual creatures, the use of Pinterest and image-based marketing may help to convert more online referrals and promotions into actual revenue.
Trend Themes
1. Image-based Marketing - The rise in popularity of image-based social media platforms like Pinterest creates opportunities for brands to execute creative marketing initiatives that appeal to visual-centric consumers.
2. Social Media Philanthropy - Social media can be leveraged for philanthropic efforts, as seen in the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption.
3. Personalization Through Social Media - Social media platforms like Pinterest can be used as a tool for personalization in retail, as seen in the Zappos 'PinPointing' app that provides shoppers with product suggestions based on what they post on Pinterest.
Industry Implications
1. Marketing and Advertising - The rise of image-based social media platforms such as Pinterest creates opportunities for creative marketing initiatives that appeal to visual-centric consumers.
2. Retail - Personalized retail and social shopping have been on the rise, creating opportunities for brands to leverage social media platforms such as Pinterest for personalized product recommendations.
3. Philanthropy - Social media can be leveraged for philanthropic efforts, as seen in campaigns like the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption.
6 Featured, 46 Examples:
393,858 Total Clicks
Date Range:
May 12 — Sep 12
Trending:
Average
Consumer Insight Topics:
