Serial Snacking
PETomatic
Hi-tech innovations automate the act of caring for your furry friends.
Trend
What is the PETomatic trend?
PETomatic: Caring for a pet can be very time-consuming, and since today's consumers lead busier lives, there is less time to devote to pets overall. Luckily, a number of technological innovations are becoming available that help pet owners automate the act of taking care of their furry friends. These innovations range from devices that 'play' with your pet to keep it occupied for hours to those that alert consumers when their pets are overheating.
Trend themes
Themes within the PETomatic trend
Three behaviours holding the trend togetherAutomated Pet Care
As busy lifestyles prevail, technology that automates the care of pets is becoming mainstream.
Smart Pet Toys
Technology-infused pet toys enable joy and exercise for pets without human intervention.
Smart Pet Accessories
Tech-infused accessories for pets like automated fountains and smart pet doors are becoming increasingly common.
Industry implications
What the PETomatic trend means for industry
Where the trend changes the playbookPet Care
The pet care industry can leverage automation technology in innovative ways to create new revenue streams and disrupt the market.
Technology
The technology industry can capitalize on the unmet needs of busy pet owners with smart pet toys and accessories.
Crowdfunding
Crowdfunding platforms can serve as a launchpad for innovative pet technology like automated pet fountains and overheated pet warnings.
Trend signals
Trend signals for PETomatic
Trend score 1.5 out of 10, from popularity 26%, activity 11%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the PETomatic trend
5 featured examples from May 24 to Sep 7, 2012Automated Pooch Fountains
The WaterDog is a Sensor-Activated Device Designed to Keep Pups Hydrated
The pet care industry can benefit significantly from adding smart devices that improve the accuracy, convenience, and hygiene of pet care.
Battery-Operated Canine Companions
The Go-Go Dog Pal Gives Pooches Something to Chase
The pet toy industry can capitalize on the demand for battery-operated toys by creating a variety of innovative products to engage pets.
Overheated Pet Warnings
Dog Caller Sends You a Text When Your Pup Gets Too Hot
As the market for pet care continues to grow, Dog Caller serves as an innovative new device that can be integrated into various areas of the pet care industry such as pet health…
Hi-Tech Dog Entryways
The Pet Door PX-1 Opens Automatically When Collar is in Range
Opportunity for pet companies to introduce technology in the form of smart pet entryways and collar systems like Pet Door PX-1.
Heavy Duty Pet Slingshots (UDPATE)
The HyperDog Ball Launcher Will Keep Spot Busy for Hours
The HyperDog Ball Launcher highlights the need for advancements in the pet toy industry, urging manufacturers to create more interactive and stimulating toys for pets.