What better way to advertise the new Corelle Chip-Resistant Dinnerware set than by placing it, unprotected, in a vending machine. Potential customer passersby would see this unique vending machine and be intrigued enough to purchase one or two. As they see the dishes drop without a chip or crack, they would be astonished and then completely sold on this dishware brand.
That is exactly what happened with the Corelle Chip-Resistant Dinnerware vending machine campaign. In fact, the company saw a 10% sales increase in one month because of it.
Conceived and executed by China-based ad agency Grey, the Corelle Chip-Resistant Dinnerware campaign had these custom-made vending machines placed in target areas to increase awareness of the brand. It was art directed by Marx Zhu, David Yang and Kevin Ji.