Category
Lifestyle
Assisted Choices
Trend cluster
Category
Affection
Aid
Digital tools make it easier than ever for consumers to find their love matches.
1.9
Trend score
Trend
What is the Affection Aid trend?
Affection Aid: Over 40 million people in the United States have tried online dating, according to Statistic Brain, and the rise of e-dating goes hand in hand with new digital tools that also help singles find and assess their love matches. These innovations do everything from testing a couple's compatibility to assessing whether a person's secret love shares the same romantic feelings. Because consumers are so busy today, many are finding it harder to take the traditional route when it comes to dating; thus, these digital aids are welcome innovations to those still on the quest for true love.
Trend themes
Themes within the Affection Aid trend
Three behaviours holding the trend together01
Digital Compatibility Tools
Digital tools that help people assess compatibility and find true love are on the rise.
02
Social Media Integration
Dating apps integrating social media behavioral data are becoming more popular among consumers.
03
Affection Detection Technology
Affection detection technology is making it easier for people to assess compatibility and jumpstart relationships.
Industry implications
What the Affection Aid trend means for industry
Where the trend changes the playbookFor
Social Media
Social media companies can integrate features that use behavioral data for matching to attract more users.
For
Online Dating
Online dating sites can incorporate more innovative features to stay relevant in an ever-changing market.
For
Technology
Affection detection technology presents opportunities for tech companies to develop new tools and products for consumers.
Trend signals
Trend signals for Affection Aid
Trend score 1.9 out of 10, from popularity 36%, activity 12%, freshness 8%.
Popularity36%
Activity12%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Affection Aid trend
5 featured examples from Jan 24 to Sep 24, 2012CategoryBusiness
Social Media-Synced Dating Sites
Find Love With Thecomplete.me Private Facebook App
The dating industry can leverage the trend of social-media based dating to create more efficient and effective matchmaking algorithms.
CategoryTech
Playlist Matchmakers
The ChuChu Tune App Matches Prospective Couples via Their Musical Tastes
Disruptive innovation opportunity: Incorporate music-based matchmaking features into existing dating apps to enhance compatibility matching.
CategoryLifestyle
Affection Detection Apps
Brain Kiss is an App that Gauges Two People's Compatibility in Seconds
The dating industry can benefit from the development of Brainwave Compatibility Apps, which can provide customers with reliable indicators of compatibility.
CategoryTech
Anonymous Video Calling Apps
WhosHere App Enables Meetups Online for Dating or Chat
Innovative mobile app development companies can leverage the popularity of anonymous video calling and location-based services to create new apps that foster connections.
CategoryPop Culture
Secret Love Matchmakers
Huntcha Facebook App Helps You Find Out if Your Crush Feels the Same
Social networking platforms can capitalize on Huntcha’s technology to drive user engagement and acquisition in the highly competitive dating app market.
