The Stanford MRI Lab hosted the first love competition where individuals were placed inside an MRI machine for five minutes. For these five minutes, the contestants focused on their feelings of love as much as possible, and parts of the brain were measured that make the neurochemical experience when one feels strong affection.
The contestant with the greatest activity level won the competition, which involved participants of different ages and love experiences. Some of the contestants included Kent, who is 75 years old and happily married, and 31-year old Peter, who was instructed to think of his ex-girlfriend Tracey. The MRI machine looked at several regions in the brain including the nuclear accumbens. This film was directed by Brent Hoff, and produced and edited by Malcolm Pullinger.