The Jell-O Temptations vending machine is part of the intelligent marketing movement that will be sweeping the nation very soon. Geared towards adults, it actually yells at kids who attempt to get a free dessert from it. How does it even determine whether or not the potential costumer is a child or adult? It uses a camera that analyzes faces in order to determine people’s ages.
Developed by Intel for Kraft, the Jell-O Temptations vending machine has a “big geez whiz factor,” as Ed Kaczmarek, Kraft’s director of innovation and consumer experiences, puts it. He elaborates, “We’re making certain we get the right sample to the right consumer.” Currently located in the Chicago area, this pudding dispenser is sure to make a lot of grown-ups happy while traumatizing the occasional kid.
Key Themes Behind This Trend
- Intelligent Marketing
- Using facial analysis technology to determine consumer age and cater to specific demographics.
- Personalized Vending
- Creating vending machines that offer specific products or experiences based on the consumer's age or preferences.
- Consumer Experience Innovation
- Developing novel ways to engage and surprise consumers, such as the Jell-O Temptations vending machine that interacts with children.
Where This Applies
- Food and Beverage
- Exploring new ways to personalize and market food products through innovative vending machine technology.
- Retail Technology
- Developing and implementing facial analysis technology in vending machines and other retail technologies.
- Child Marketing and Psychology
- Understanding how engaging and interactive experiences can impact children's perception of products and brands.
