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Campaigning for Courage

Marketers & brands launch anti-bullying efforts to end schoolyard violence

Implications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 41 Examples:
288,621 Total Clicks
Date Range:
Sep 11 — Jan 13
Trending:
Mild

Featured Examples

play_circle_filled Heartbreaking Anti-Bullying Videos
Heartbreaking Anti-Bullying Videos
The Jonah Mowry 'Whats Goin On' Video is Heart-Wrenching
You may have heard about the Jonah Mowry ‘Whats Goin On’ video, which has recently gotten a lot of attention on YouTube and in the media. Celebrity blogger Perez Hilton, who is known for... MORE
Children-Targeted Bullying Campaigns
Children-Targeted Bullying Campaigns
The 'Cyberbullied' Infographic Speaks to an Epidemic
Cyberbullying has taken an already important issue and vastly multiplied it. With over 4,500 teen suicides every year in the USA, it’s an issue that must be addressed. The ‘Cyberbullied:... MORE
Courage-Creating Enterprises
Courage-Creating Enterprises
Celebrate the Hero is an Anti-Bullying Initiative for Students
With the advent of cyber-bullying and the attention that some celebrities are now giving to related campaigns, anti-bullying campaigns like Celebrate the Hero (CTH) are welcome and offer something a little… MORE
play_circle_filled Fearless Celeb-Inspired Campaigns
Fearless Celeb-Inspired Campaigns
The 'Paws Up Forever Project' Video Fights Back Against Bullying
The death of 14-year-old Jamey Rodemeyer, who took his own life on September 18, 2011 after years of being bullied rocked the world, being the fifth publicly recognized suicide of an LGBTQ-identifying… MORE
Social Media Bullying Campaigns
Social Media Bullying Campaigns
Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
‘Facebook Be Bold: Stop Bullying Canada’ is a national campaign by the social media giant to quell the pain and suffering caused by in-person and online harassment. After recent events... MORE
Schoolyard Violence-Haulting Apps
Schoolyard Violence-Haulting Apps
Stop Bullies Uses GPS to Alert Authorities of an Assault
Although Angry Birds and apps that turn your smartphone into a light sabre are fun, the Stop Bullies application has a more benevolent purpose. Designed by Tim Porter, the program is designed to... MORE

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Peer Abuse Infographics
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Online Harassment Stats
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This Stalkers and Bullies Infographic is an Important Wake-Up Call
play_circle_filled Bully Victim-Donated Vacations
Bully Victim-Donated Vacations
The Karen Klein Indiegogo Fundraising Campaign is Heartwarming
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Lily Lapenna, Founder and CEO of MyBnk (INTERVIEW)
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play_circle_filled Fierce Mermaid Popstar Videos (UPDATE)
Fierce Mermaid Popstar Videos (UPDATE)
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Piyush Mangukiya, Founder of EducateNCare (INTERVIEW)
Piyush Mangukiya, Founder of EducateNCare (INTERVIEW)
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The 'All's Fair in Love' Infographic Shows Positive Change
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play_circle_filled Popstar Alter Ego Romances
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Lady Gaga and Jo Calderone Meet in the 'You and I' Video
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Controversial Baby Costumes
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The Lady Gaga Mini-Me Collection is a Spoof for Jimmel Kimmel Live
Bullying Brothers Photography
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This Dedicate Magazine 'Boys Will Be Boys' Spread Goes Back in Time
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The Video for the Lady Gaga 'You And I' Single Bends Genders
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Mean Facebook Comment Inspires Lowri Ryland to Get Nose Job
Positive Body Image PR
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Meghan McCain Stands Up to Laura Ingraham on Twitter
Dolls to Teach Self-Empowerment
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American Girl Chrissa Stands Up to Bullies
Cyber Bullying
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High Tech Harrassment via SMS, Email