Category
Fashion
Smile Cosmetics
Trend cluster
Category
Campaigning for
Courage
Marketers & brands launch anti-bullying efforts to end schoolyard violence.
3.0
Trend score
Trend
What is the Campaigning for Courage trend?
Campaigning for Courage: Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action.
Trend themes
Themes within the Campaigning for Courage trend
Three behaviours holding the trend together01
Anti-Bullying Campaigns
Marketers & brands launching anti-bullying efforts to end schoolyard violence are encouraging young people to take matters into their own hands.
02
Children-Targeted Bullying Campaigns
Campaigns across the world are seeking to put an end to cyberbullying, affecting one in ten young people by creating highly-targeted school programs and infographics.
03
Social Media Bullying Campaigns
Social media giants and anti-bullying organizations are utilizing online platforms to unite people against bullying and promote sticking up for others and being a role model.
Industry implications
What the Campaigning for Courage trend means for industry
Where the trend changes the playbookFor
Marketing & Advertising
Marketing & advertising professionals can create campaigns that focus on social issues, such as anti-bullying, to bring attention to the cause and their brand simultaneously.
For
Education
Educators can implement anti-bullying initiatives to help put a stop to bullying in school settings and address the growing issue of cyberbullying amongst kids.
For
Technology
Technology professionals can leverage the power of apps and social media to create tools that enable individuals to anonymously report bullying incidents and alert authorities or trusted adults in real-time.
Trend signals
Trend signals for Campaigning for Courage
Trend score 3.0 out of 10, from popularity 49%, activity 35%, freshness 8%.
Popularity49%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Campaigning for Courage trend
6 featured examples from Sep 30, 2011 to Nov 16, 2012CategoryPop Culture
Heartbreaking Anti-Bullying Videos
The Jonah Mowry 'Whats Goin On' Video is Heart-Wrenching
Disruptive innovation opportunities to implement anti-bullying programs and develop educational resources for students and teachers.
CategoryLife-Stages
Children-Targeted Bullying Campaigns
The 'Cyberbullied' Infographic Speaks to an Epidemic
Social media platforms have a responsibility to be more proactive in developing technological solutions that prevent or curb cyberbullying among children and teenagers.
CategorySocial Good
Courage-Creating Enterprises
Celebrate the Hero is an Anti-Bullying Initiative for Students
Opportunity for schools and educators to implement anti-bullying programs that engage students and promote positive behaviors.
CategorySocial Good
Fearless Celeb-Inspired Campaigns
The 'Paws Up Forever Project' Video Fights Back Against Bullying
The spread of the 'Paws Up Forever Project' to schools presents opportunities for innovative anti-bullying programs, resources, and awareness campaigns within the education indust…
CategorySocial Good
Social Media Bullying Campaigns
Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
Companies can develop features and tools that promote kindness and discourage bullying on their platforms.
CategoryTech
Schoolyard Violence-Haulting Apps
Stop Bullies Uses GPS to Alert Authorities of an Assault
The education industry can benefit from leveraging anonymous reporting apps to address and prevent schoolyard violence.
