Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Everyday
Sommelier
Special tools and innovations make consumers feel more like wine connoisseurs.
2.7
Trend score
Trend
What is the Everyday Sommelier trend?
Everyday Sommelier: For those consumers who are passionate about wine but don't have the time--or the funds--to take wine-tasting classes and frequent wineries, there are now a number of innovations making it easier for the average consumer to learn about and enjoy wine. Everything from wine apps and protective pouches to wine-tasting guides and even shelving are helping vino-lovers embrace their inner sommeliers on their own time, in their own space and at their own pace.
Trend themes
Themes within the Everyday Sommelier trend
Three behaviours holding the trend together01
Wine storage innovations
The rise of innovative wine storage solutions make it easier for consumers to store and present wine in an elegant yet functional way, creating room for disruptive innovation opportunities in wine storage design and construction.
02
Digital sommelier tools
The increasing availability of digital tools simplify wine knowledge transfer, which creates opportunities for developing engaging and interactive digital solutions for consumer wine education.
03
Wine protecting innovations
The development of wine pouches, cooling spouts, and air-infusing gadgets create opportunities to innovate protective measures for covering wine bottles for travel and other purposes.
Industry implications
What the Everyday Sommelier trend means for industry
Where the trend changes the playbookFor
Interior design
Innovative wine storage solutions cater to the aesthetic needs of consumers that could potentially inspire product designs of interior furnishings and architectural structures.
For
E-commerce
The increasing demand for digital and physical innovations serving wine consumers creates commercial opportunities for e-commerce businesses who can provide supply chain services for wine e-retailers and manufacturers.
For
Hospitality
Advancement in technology and innovation in wine storage, presentation, and transportation enhances guest experiences in hospitality environments such as hotels, restaurants, and resorts.
Trend signals
Trend signals for Everyday Sommelier
Trend score 2.7 out of 10, from popularity 43%, activity 30%, freshness 8%.
Popularity43%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Everyday Sommelier trend
6 featured examples from Aug 1 to Nov 3, 2012CategoryArt & Design
Modular Wine Bottle Storage
The 'Stact' Wine Rack Changes the Way Alcohol is Stored and Presented
The 'Stact' Wine Rack taps into the home decor industry, providing a stylish and functional storage solution for wine enthusiasts.
CategoryLifestyle
Vino Recommendation Charts
This 'How to Choose a Bottle of Wine' Guide is a Must-See
Disruptive innovation opportunity: Establish an online platform that simplifies the wine purchasing process, offering a wide selection and convenient delivery options.
CategoryLifestyle
Cooling Wine Spouts
The VinOice Wine Chiller and Drip-Free Pourer Keeps Vino Cool
Potential for disruptive innovations in kitchen tools and accessories for wine lovers.
CategoryLifestyle
Digital Sommelier Tools
The iOS 'Wine Simplified' Book Breaks Down Critical Vino Information
The Wine Simplified app creates an opportunity for wine producers to connect with consumers in a more engaging and educational way.
CategoryArt & Design
Boozy Air-Infusing Gadgets
Take Your Drinks to the Next Level with the Vinturi Spirit Aerator
Barware industry can explore new product offerings for air-infusing gadgets and aerators.
CategoryLifestyle
Vino-Protecting Pouches
The Vinni Wine Bag Protects Liquor at High Altitudes
The Vinni Wine Bag offers an innovation opportunity for the wine and liquor retail industry to provide customers with a solution for safe transportation of their purchases.
