Category
Lifestyle
Assisted Choices
Trend cluster
Category
Odd
Romance
Bizarre innovations helping consumers find their love matches.
1.9
Trend score
Trend
What is the Odd Romance trend?
Odd Romance: With over 40 million people in the United States who have tried online dating, matchmaking in all of its forms poses a major market opportunity. This has given rise to a number of odd innovations that purportedly help singles find their matches. While some are undeniably bizarre, they ultimately address the needs of single individuals who will try anything and everything to meet a potential mate.
Trend themes
Themes within the Odd Romance trend
Three behaviours holding the trend together01
Geolocation-Based Apps
Developing an app based on geolocation like Girls Around Me can provide opportunities to connect people but also push the boundaries of personal privacy.
02
Social Network Data Collection
Incorporating social media and other online activities like Thecomplete.me can reduce the time and effort in creating dating site information, while also providing a more in-depth pairing to find compatible matches.
03
Parental Matchmaking
My Lovely Parent provides a new spin on traditional online dating, allowing adult children to support their parents and help them find new love after either a divorce or the death of a partner.
Industry implications
What the Odd Romance trend means for industry
Where the trend changes the playbookFor
Technology
Companies can create and develop new technologies like geolocation-based apps that connect people in unique ways and expand their online dating networks.
For
Data Analytics
Using social network data and other online activities to create comprehensive profiles for users can be useful to find compatible matches for online dating sites like Thecomplete.me
For
Senior Care
My Lovely Parent creates opportunities for adult children to support and connect with their parents and find them new love partners after losing their spouses.
Trend signals
Trend signals for Odd Romance
Trend score 1.9 out of 10, from popularity 35%, activity 13%, freshness 8%.
Popularity35%
Activity13%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Odd Romance trend
5 featured examples from Apr 5 to Aug 15, 2012CategoryBusiness
Social Media-Synced Dating Sites
Find Love With Thecomplete.me Private Facebook App
The dating industry can leverage the trend of social-media based dating to create more efficient and effective matchmaking algorithms.
CategoryTech
Scary Pick-Up Apps
Girls Around Me Connects Users to a List of Females in Their Vicinity
Geolocation-based dating apps can disrupt the online dating industry and offer a more personalized and location-based experience.
CategoryTech
Anonymous Video Calling Apps
WhosHere App Enables Meetups Online for Dating or Chat
Innovative mobile app development companies can leverage the popularity of anonymous video calling and location-based services to create new apps that foster connections.
CategoryWorld
Pretty Women Vacation Sites
MissTravel.com Pairs Wealthy Travelers with Hot Girls
MissTravel.com's luxury dating service model is an innovative and lucrative addition to the online dating industry.
CategoryPop Culture
Parent Matchmaking Sites
My Lovely Parent Lets Children Find New Love for Their Moms & Dads
Disruptive innovation opportunity: Integrate advanced data analytics and machine learning algorithms to enhance the matchmaking process and increase success rates.
