Hipster Heiresses

Paris Hilton Rocks the Vogue Turkey Editorial

Paris Hilton is the cover girl for Vogue Turkey February 2011 and was photographed by the famed Terry Richardson. Paris channels ultimate hipster style with her flannel shirt and 70s-style glasses. She also flaunts a cute fluffy pooch and bag from her own line.

The Vogue Turkey February 2011 editorial is fun, quirky and simple with an all-white backdrop, and Paris Hilton looks fab with her long blonde mane and cherry-red lips.

Implications - With the proliferation of hipster culture permeating mainstream media, the fashion industry is looking to attract these individuals to pop culture figures with pictorials of celebrities dressed in hipster wear. Corporations may utilize a similar strategy to target a specific demographic and showcase the targets themselves as models for promotional and advertising campaigns.

Image Credit: Terry Richardson

Hipster Pictorials
Corporations may utilize pictorials of celebrities dressed in hipster wear to target a specific demographic in advertising campaigns.
Mainstream Hipster Style
Hipster culture is permeating mainstream media, with the fashion industry looking for ways to attract these individuals.
Celebrity Fashion Lines
Celebrities like Paris Hilton are leveraging their influence to promote their own fashion lines.

Who This Affects Most

Fashion
The fashion industry is looking for ways to integrate hipster culture to attract a younger demographic.
Advertising
Advertising companies may utilize hipster pictorials to target a specific demographic.
Celebrity Endorsements
Celebrities are using their influence to promote their own brands and lines of products.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 74%
Freshness 8%