Category
Fashion
Aromatic Utility
Trend cluster
Category
Modified
Tough
Leather gets a softer touch with feminine interpretations and details.
5.2
Trend score
Trend
What is the Modified Tough trend?
Modified Tough: Leather is typically associated with edgy, rocker-style looks, but now designers are coming up with new ways to use this staple material. Leather is being interwoven into more feminine styles and designs, with everything from sleep masks and scarves getting a luxe leather infusion. This adds softness to the traditional tough look of leather while also allowing fashion consumers to give their styles more of an edge.
Trend themes
Themes within the Modified Tough trend
Three behaviours holding the trend together01
Feminine Leather
Designers are infusing leather into more feminine styles and designs, allowing consumers to soften the traditional tough look of leather.
02
Soft Leather Accessories
Supple leather can now be worn comfortably all winter long, as evidenced by the Luxirare leather scarf, opening up new opportunities for designers to create comfortable yet stylish accessories.
03
Lascivious Leather
Leather and bondage are becoming more mainstream, as seen in the Gianluca Fontana GQ Turkey December 2012 shoot, indicating potential opportunities for the fashion industry to experiment with new interpretations of these styles.
Industry implications
What the Modified Tough trend means for industry
Where the trend changes the playbookFor
Fashion
These trends are directly related to the fashion industry, offering opportunities for designers, retailers, and manufacturers to adapt and innovate.
For
Accessories
The trend of Soft Leather Accessories offers potential opportunities for designers and manufacturers of winter wear such as scarves, hats and gloves.
For
Photography
The trend of Lascivious Leather not only relates to fashion, but also the photography industry, showing the potential for photographers to showcase these styles in editorials and shoots.
Trend signals
Trend signals for Modified Tough
Trend score 5.2 out of 10, from popularity 71%, activity 76%, freshness 8%.
Popularity71%
Activity76%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modified Tough trend
6 featured examples from Jun 14 to Dec 26, 2012CategoryFashion
Ebony Rocker Editorials
The Harper’s Bazaar Brazil June 2012 Photoshoot Stars a Dark Tati Co
Opportunity for disruptive innovation in the fashion industry by exploring unconventional materials and textures for rock-inspired fashion.
CategoryFashion
Lascivious Leather Editorials
The Gianluca Fontana GQ Turkey Cover Shoot Teases
Industry potential for fashion photographers to explore new ways of capturing sensuality and beauty in their shoots, inspired by the Gianluca Fontana GQ Turkey editorial.
CategoryFashion
Spiraled Leather Cutout Bibs
The Albaguilar Necklaces Boldly Wrap Around Your Neck Like a Collar
Opportunity to integrate chunky jewelry designs into the fashion industry and add new dimensions to classic fashion styles
CategoryLuxury
Soft Leather Accessories
The Luxirare Leather Scarf Makes it Cool to Be Warm
Leather accessories and fashion are becoming increasingly popular, providing opportunities for new designers and businesses to enter the market.
CategoryFashion
Metallic Tartan Pumps
The Christian Louboutin Anita Buckled Tartan Shoes Go Punk
Opportunity for disruptive innovation in the fashion industry by creating unique and innovative footwear designs.
CategoryLifestyle
Feminized Bomber Jackets
The Denim and Leather Max Jacket by VEDA is Rebellious
Opportunities in the clothing industry to cater to a fashion-forward audience looking for unique and edgy apparel.
