Category
Lifestyle
Serial Snacking
Trend cluster
Category
Branded
Obvious
Creating product focus through literal and simplified packaging.
4.3
Trend score
Trend
What is the Branded Obvious trend?
Branded Obvious: Packaging is often just as important as the product contained within, but many brands are beginning to eschew busy and artistic exterior designs in favor of very simple and literal packaging. In doing so, a brand can highlight a product's integrity. There is no need for attention-grabbing artistry to persuade the consumer to buy--the product's quality is implied. What's more, this type of "obvious" packaging fits with the overall general shift toward simplification in product design.
Trend themes
Themes within the Branded Obvious trend
Three behaviours holding the trend together01
Literal Packaging
Trend of brands using very simple and literal packaging to highlight a product's integrity.
02
Honest Exposure Packaging
Trend of brands using packaging that provides an honest exposure of the products inside.
03
Simplification in Branding
General shift towards simplification in product and branding design.
Industry implications
What the Branded Obvious trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunity for food and beverage brands to use simplified packaging to emphasize product quality and freshness.
For
Home and Housewares
Opportunity for home and housewares brands to use straightforward packaging to communicate product functionality and style.
For
Personal Care and Beauty
Opportunity for personal care and beauty brands to use unembellished packaging to convey product purity and simplicity.
Trend signals
Trend signals for Branded Obvious
Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%.
Popularity61%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Obvious trend
5 featured examples from May 27 to Dec 7, 2012CategoryLifestyle
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
The beverage packaging industry can explore opportunities in creating transparent packaging that showcases the product and appeals to consumers.
CategoryLife-Stages
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
D.
CategoryMarketing
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
The packaging industry can explore innovative ways to implement minimalistic designs and simple branding strategies.
CategoryLifestyle
Simplistic Beverage Branding
BluePrint Offers New Refreshing and Cleansing Single Serving Juices
The beverage industry can explore the opportunity of offering single serving options with clear packaging and exotic flavors.
CategoryLifestyle
Windowed Noodle Branding
DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
The food and beverage industry can benefit from transparent packaging designs that showcase the product and promote freshness.
