Creating product focus through literal and simplified packaging
Implications - Packaging is often just as important as the product contained within, but many brands are beginning to eschew busy and artistic exterior designs in favor of very simple and literal packaging. In doing so, a brand can highlight a product's integrity. There is no need for attention-grabbing artistry to persuade the consumer to buy--the product's quality is implied. What's more, this type of "obvious" packaging fits with the overall general shift toward simplification in product design.
Trend Themes
1. Literal Packaging - Trend of brands using very simple and literal packaging to highlight a product's integrity.
2. Honest Exposure Packaging - Trend of brands using packaging that provides an honest exposure of the products inside.
3. Simplification in Branding - General shift towards simplification in product and branding design.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to use simplified packaging to emphasize product quality and freshness.
2. Home and Housewares - Opportunity for home and housewares brands to use straightforward packaging to communicate product functionality and style.
3. Personal Care and Beauty - Opportunity for personal care and beauty brands to use unembellished packaging to convey product purity and simplicity.
