Category
Tech
Automated Upkeep
Trend cluster
Category
Touchless
Transfer
NFC technology is spreading, offering convenient, contact-free communication.
3.4
Trend score
Trend
What is the Touchless Transfer trend?
Touchless Transfer: Already a prominent form of data interchange and communication in Europe and Asia, near field communication (NFC) is sweeping across the United States, as more tech designers and brands include the innovative technology into their products and marketing methods. Providing consumers with the next level of convenience and touchless living, NFC, which enables contactless communication between mobile devices and NFC tags, stand to revolutionize a plethora of everyday activities, such as unlocking your door, paying for groceries, or interacting with advertisements.
Trend themes
Themes within the Touchless Transfer trend
Three behaviours holding the trend together01
Near Field Communication Technology
The rise in NFC technology is revolutionising everyday activities such as unlocking doors or paying for groceries.
02
Touchless Living
Consumers crave more convenience and touchless living experiences due to the increase in NFC and other touchless technologies like SmartTags and Programmable Mobile Stickers.
03
Self-Updating Business Cards
Networking takes a new twist with NFC-enabled business cards that automatically update contact information across social media platforms and online media presence.
Industry implications
What the Touchless Transfer trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry can integrate NFC technology to provide contactless payments and to offer an easier and faster shopping experience to customers.
For
Technology
The increasing popularity of NFC technology provides a wide range of opportunities for technological advancements and innovation.
For
Marketing/Advertising
Marketers can utilise NFC technology and touchless living trends to redefine advertising strategies and offer more seamless, personalised experiences to customers.
Trend signals
Trend signals for Touchless Transfer
Trend score 3.4 out of 10, from popularity 55%, activity 38%, freshness 8%.
Popularity55%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Touchless Transfer trend
6 featured examples from Jan 21 to Oct 13, 2012CategoryMarketing
Self-Updating Business Cards
The NFC Business Cards Keep Your Contacts Connected
Potential for printing companies to offer NFC-enabled business card services, allowing customers to create customizable, self-updating cards.
CategoryTech
Magic 8 Ball Speakers
The SRS-BTV5 Speaker from Sony Promises Portable Functionality
Opportunity for consumer electronics companies to innovate and produce portable sound devices and accessories.
CategoryTech
Universal Device Remotes
The NF Tab by Michael Imbert Enables Control Over All of Your Electronics
The consumer electronics industry could benefit from incorporating NFC technology into multiple devices to create holistic control solutions.
CategoryTech
Phone-Manipulating Tokens
Sony Xperia SmartTags Help You Perform Functions Quickly
The mobile technology industry can capitalize on the SmartTag trend by creating innovative NFC-enabled tokens that enhance phone functionality and user experience.
CategoryTech
Programmable Mobile Stickers
The Samsung TecTiles are Practical and Easy to Use
CategoryTech
Digital Phone Keys
Yale Locks Lets You Use Your BlackBerry to Unlock Your Door
Disruptive innovation opportunity: Integrate smartphone technology and secure access systems to create more convenient and reliable home security solutions.
