Snacks infused with caffeine for an uncommon way to energize
Implications - One of the fastest growing product categories in the world, the energy drinks market rose to $35 billion in 2011. This astounding growth has led brands to create spin-off products in an attempt to capitalize on the increasing number of consumers who want instant energy. These products include candies and snacks spiked with caffeine, such as popcorn and mini donuts, which offer the same energy-boosting properties but in the form of a tasty treat.
