Category
Lifestyle
Performance Powders
Trend cluster
Category
Caffeinated
Confections
Snacks infused with caffeine for an uncommon way to energize.
1.4
Trend score
Trend
What is the Caffeinated Confections trend?
Caffeinated Confections: One of the fastest growing product categories in the world, the energy drinks market rose to $35 billion in 2011. This astounding growth has led brands to create spin-off products in an attempt to capitalize on the increasing number of consumers who want instant energy. These products include candies and snacks spiked with caffeine, such as popcorn and mini donuts, which offer the same energy-boosting properties but in the form of a tasty treat.
Trend themes
Themes within the Caffeinated Confections trend
Three behaviours holding the trend together01
Alternative Caffeine Delivery
Brands are creating spin-off products in an attempt to capitalize on the increasing number of consumers who want instant energy that are also palatable.
02
Combining coffee flavors
Brands are combining the taste of coffee with other snacks such as gummies, candies, and popcorn to provide an instant energy boost.
03
Energy for gamers
Brands are specifically targeting the gaming community with caffeine and energy-infused snacks for endless gaming sessions.
Industry implications
What the Caffeinated Confections trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
This sector has the most opportunities to innovate with the addition of caffeine to its products, combining taste with energy for a broader audience.
For
Gaming Industry
This sector can partner with food companies creating new products to enhance the gaming experience with caffeine and energy infused snacks, appealing to gamers directly.
For
Health and Wellness Industry
This industry can take advantage of the combination of caffeine with healthy antioxidants, protein and B-complex vitamins to create healthier alternatives to traditional energy drinks.
Trend signals
Trend signals for Caffeinated Confections
Trend score 1.4 out of 10, from popularity 20%, activity 15%, freshness 8%.
Popularity20%
Activity15%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Caffeinated Confections trend
6 featured examples from Apr 13 to Nov 26, 2012CategoryLifestyle
Spiked Donut Pops
The Brit & Co. Blog Shows How to Make an Alcohol-Infused Treat
Introducing new flavors and combinations in desserts and beverages.
CategoryTech
Gamer-Refuelling Nuts
Gamer Food Caffeinated Energy Snacks are Good for 48-Hour Gaming Sessions
The gaming industry has an opportunity to collaborate with food manufacturers to develop and market specialized energy-boosting snacks for gamers.
CategoryLifestyle
Caffeinated Candy Bears
Energy Gummy Bears are Both Palatable and Packed with Power
Opportunity for confectionery companies to expand their product offerings by incorporating energy-boosting ingredients in their candy products.
CategoryLifestyle
Caffeinated Candies
Enjoy the Best of Both Worlds with Cracker Jack'd Snacks
Caffeinated snacks are a disruptive innovation opportunity for the snack food industry, as they can generate new markets and tap into a growing demand for multifunctional snacks.
CategoryLifestyle
Caffeine-Packed Snacks
Cracker Jack'D Power Bites are Coffee-Flavored and Pack an Energy Punch
Opportunity for snack food manufacturers to innovate and create caffeine-infused snack options that cater to consumers' need for energy and flavor.
CategoryLifestyle
Caffeinated Cinema Snacks
The Bio Fuel Popcorn Provides a Jolt of Energy
The food and beverage industry has the potential to explore more caffeinated snack options as consumers seek out convenient and energizing food choices.
