Category
Eco
Circular Simplicity
Trend cluster
Category
Virtual
Self-Branding
Using social media to enhance one's personal brand.
3.7
Trend score
Trend
What is the Virtual Self-Branding trend?
Virtual Self-Branding: Approximately 80 percent of recruiters are using social networking sites in their recruiting efforts, according to a 2011 survey by Jobvite. As such, individual job seekers are taking advantage of social media's visual and connected nature to enhance their personal brands, creating visually appealing and engaging resumes that go beyond the traditional black and white, text-based resume. Offering increased exposure and a new way to display one's experience and skills, social media is becoming the next big thing when it comes to self-branding and job hunting.
Trend themes
Themes within the Virtual Self-Branding trend
Three behaviours holding the trend together01
Visual Resumes
Using social media to create visually appealing and engaging resumes that go beyond the traditional text-based resume.
02
Infographic Resumes
Designing resumes in a visual and infographic format to promote artistic talents and experience.
03
Job-Related Personality Traits
Highlighting personality traits that can trump a resume and help build connections with employers.
Industry implications
What the Virtual Self-Branding trend means for industry
Where the trend changes the playbookFor
HR & Recruiting
Incorporating social media tools as another way to connect with job seekers and expand recruitment efforts.
For
Graphic Design
Using visually appealing and creative resumes and infographics as a way to showcase artistic talent.
For
Professional Development
Building soft skills and personal branding through social media to enhance job prospects and potential career growth.
Trend signals
Trend signals for Virtual Self-Branding
Trend score 3.7 out of 10, from popularity 52%, activity 50%, freshness 8%.
Popularity52%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Virtual Self-Branding trend
5 featured examples from Sep 9 to Dec 12, 2012CategoryLife-Stages
Pinterest CVs
Wanda Catsman Uses Social Media to Land a Job
Social media is an ecosystem that requires experts with advertising and branding skills to assist individuals in establishing professional profiles and promoting themselves online.
CategorySpecial
Infographic-Inspired Resumes
The Hire Me Infographic Promotes Artistic Talent and Experience
Opportunities for disruptive innovation in the field of graphic design by using visual resumes to showcase skills and creativity.
CategorySpecial
Facebook-Enhancing Resumes
Facebook Timeline Resume Uses Social Media to Display One's CV
In the recruitment and HR industry, incorporating Facebook timeline resumes can create new avenues for attracting and evaluating candidates.
CategorySpecial
Pinned Resume Infographics
How to use Pinterest to Build Your CV in a Visual Manner
The HR industry could benefit from exploring visual resumes as a means of attracting creative candidates.
CategorySpecial
Job-Related Personality Traits
Learn the Eight Traits That Trump a Resume in this Infographic
Opportunity for disruptive innovation in the recruitment and HR industry where technologies can be leveraged to streamline the hiring process and improve candidate-employer intera…
