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Virtual Self-Branding

Using social media to enhance one's personal brand

Implications - Approximately 80 percent of recruiters are using social networking sites in their recruiting efforts, according to a 2011 survey by Jobvite. As such, individual job seekers are taking advantage of social media's visual and connected nature to enhance their personal brands, creating visually appealing and engaging resumes that go beyond the traditional black and white, text-based resume. Offering increased exposure and a new way to display one's experience and skills, social media is becoming the next big thing when it comes to self-branding and job hunting.
Trend Themes
1. Visual Resumes - Using social media to create visually appealing and engaging resumes that go beyond the traditional text-based resume.
2. Infographic Resumes - Designing resumes in a visual and infographic format to promote artistic talents and experience.
3. Job-related Personality Traits - Highlighting personality traits that can trump a resume and help build connections with employers.
Industry Implications
1. HR & Recruiting - Incorporating social media tools as another way to connect with job seekers and expand recruitment efforts.
2. Graphic Design - Using visually appealing and creative resumes and infographics as a way to showcase artistic talent.
3. Professional Development - Building soft skills and personal branding through social media to enhance job prospects and potential career growth.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
243,728 Total Clicks
Date Range:
Sep 12 — Dec 12
Trending:
Warm
Consumer Insight Topics:

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