Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Chic
Concealment
Fashionable flasks offer a haute way to conceal liquor.
4.1
Trend score
Trend
What is the Chic Concealment trend?
Chic Concealment: Carrying around a typical flask is anything but chic, but now a slew of innovations helping consumers fashionably transport their booze are on the rise. Ranging from bracelets that hold liquor to alcohol-smuggling ties, these innovations let consumers enjoy their libations with ease, convenience and style.
Trend themes
Themes within the Chic Concealment trend
Three behaviours holding the trend together01
Fashionable Booze Concealment
Innovations in fashion accessories that conceal alcohol offer a stylish way for consumers to enjoy their drinks on-the-go.
02
Novelty Concealment Items
Consumers are drawn to concealment items that are unusual or have a novelty appeal, such as belt buckle flasks and lipstick flasks.
03
Boxed Wine Redefined
Wine packaging innovations that combine portability and fashion are changing the traditional image of boxed wine.
Industry implications
What the Chic Concealment trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion companies can incorporate concealment features, such as secret pockets or disguised flasks, into their designs to offer a unique selling point for consumers who want to enjoy alcohol discreetly.
For
Packaging
Alcohol packaging companies can offer unique and fashion-forward designs, such as boxed wine that looks like a handbag or clutch, to attract consumers who want a more portable and stylish option for their drinks.
For
Hospitality
Bars and restaurants can offer unique and fashionable concealment items, such as flask ties or bracelet flasks, to their guests to enhance their drinking experience and add novelty appeal to their venue.
Trend signals
Trend signals for Chic Concealment
Trend score 4.1 out of 10, from popularity 71%, activity 45%, freshness 8%.
Popularity71%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Chic Concealment trend
5 featured examples from Jul 12 to Dec 24, 2012CategoryLifestyle
Chic Boxed Booze Bags
The 'Bag-in-Bag Wine' is Fashionable and Fun
The 'Bag-in-Bag Wine' can lead to disruptive innovations in the wine industry by allowing companies to revamp packaging to appeal to fashion-conscious customers.
CategoryFashion
Sneaky Booze-Smuggling Ties
The Flask Ties Help Hide Alcohol in a Special Secret Compartment
The alcohol industry can benefit from innovative products like Flask Ties to target discreet consumers.
CategoryFashion
Classy Disguised Booze Bangles
Cynthia Rowley Bangle Flask Accessories are Both Chic and Boozy Fun
Fashion companies can leverage the trend of disguised alcohol accessories to create new product lines that are both stylish and functional.
CategoryLifestyle
Lipstick Booze Concealers
The 'Lip Flask' is the Perfect Item for the Girly Girl
The 'Lip Flask' caters to fashion-forward individuals, suggesting opportunities for other fashion accessories with hidden functions.
CategoryArt & Design
Secret Booze Fasteners
The Belt Buckle Flask Is Covert And Stylish
Fashion industry can explore creating accessories that combine style with practicality for carrying alcoholic beverages.
