Category
Lifestyle
Sugar Moderation
3.9
Trend score
Trend
What is the Social EYES trend?
Social EYES: More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers. One area in which this is especially prevalent is eyewear; in particular, sunglasses related to environmental and social issues are increasingly coming to the fore. For consumers, this offers a simple way to contribute to a cause while meeting both fashion and function needs.
Trend themes
Themes within the Social EYES trend
Three behaviours holding the trend together01
Cause-related fashion
More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers.
02
Environmentally-conscious products
Eyewear related to environmental and social issues are increasingly gaining popularity.
03
Recycling and Upcycling
Companies are utilizing trash and scraps to create new products, such as sunglasses frames.
Industry implications
What the Social EYES trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The trend of social causes being associated with fashion is disrupting the way fashion is produced and marketed.
For
Sustainable Products
The trend of environmentally-conscious and recycled products is disrupting the traditional production methods, and creating new opportunities for sustainable businesses.
For
Eyewear Industry
The trend of eyewear products being associated with social and environmental causes is disrupting the traditional eyewear industry and creating opportunities for innovative and socially responsible eyewear businesses.
Trend signals
Trend signals for Social EYES
Trend score 3.9 out of 10, from popularity 49%, activity 62%, freshness 8%.
Popularity49%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social EYES trend
5 featured examples from Jul 24 to Nov 16, 2012CategoryFashion
Stylish Recycled Sunglasses
The Oculos Zerezes Line is Made of Reused Materials
Fashion industry can explore using recycled materials to create sustainable products.
CategoryFashion
Custom Charity Bamboo Sunglasses
SOLO Eyewear x Raw Artists Shades are Philanthropically Stylish
Disruptive innovation opportunity: Developing sustainable and philanthropic fashion accessories such as sunglasses made from bamboo.
CategoryEco
Eco-Conscious Wooden Shades
A Tree Will Be Planted for Each Pair of Hout Couture Sunglasses Sold
The fashion accessories industry can explore the eco-friendly eyewear trend by incorporating sustainable materials and manufacturing processes into their products.
CategorySocial Good
Forest-Saving Sunglasses
Modo Eyewear Plants A Tree For Every Pair Sold
Fashion retailers have a significant opportunity to capitalize on the growing demand for eco-conscious fashion by integrating sustainable materials and practices similar to Modo E…
CategorySocial Good
Storm Relief Sunglasses
The Shwood Recovery Initiative Shades Aid Hurricane Sandy Recovery Efforts
Designing and selling specific eyewear products for social impact efforts, such as UV shielding glasses for natural disaster relief.
