Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Social EYES

Cause-related eyewear lets consumers accessorize ethically

Implications - More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers. One area in which this is especially prevalent is eyewear; in particular, sunglasses related to environmental and social issues are increasingly coming to the fore. For consumers, this offers a simple way to contribute to a cause while meeting both fashion and function needs.
Trend Themes
1. Cause-related Fashion - More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers.
2. Environmentally-conscious Products - Eyewear related to environmental and social issues are increasingly gaining popularity.
3. Recycling and Upcycling - Companies are utilizing trash and scraps to create new products, such as sunglasses frames.
Industry Implications
1. Fashion and Apparel - The trend of social causes being associated with fashion is disrupting the way fashion is produced and marketed.
2. Sustainable Products - The trend of environmentally-conscious and recycled products is disrupting the traditional production methods, and creating new opportunities for sustainable businesses.
3. Eyewear Industry - The trend of eyewear products being associated with social and environmental causes is disrupting the traditional eyewear industry and creating opportunities for innovative and socially responsible eyewear businesses.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 27 Examples:
330,424 Total Clicks
Date Range:
Jul 12 — Dec 12
Trending:
Warm
Consumer Insight Topics:

Related Examples

Audio-Adaptable Eyewear
Audio-Adaptable Eyewear
The Sanpei Optics Spectacles Will Change the Way You Look at Music
Frosted Horn-Rimmed Shades
Frosted Horn-Rimmed Shades
Marni's Winter 2012 Eyewear Collection Features Retro Flair
Beetle-Shaped Sunglasses
Beetle-Shaped Sunglasses
Coco and Breezy's Spring/Summer 2013 Eyewear is Rounded
Sunglass-Wearing Balloons
Sunglass-Wearing Balloons
Karen Walker Limited Edition Fantastique Sunglasses Lookbook
DIY Lace Sunglasses Decals
DIY Lace Sunglasses Decals
This Valentino-Inspired DIY Adds Vintage Flair to All Eyewear
Blood-Splattered Sunglasses
Blood-Splattered Sunglasses
The Dexter LOOK/SEE Sunglasses Offer Killer Style
Mocking Nirvana Sunglasses
Mocking Nirvana Sunglasses
Jeremy Scott's 'Shiny Smile' Shades Mimic Band Styles
Internet Meme Sunglasses
Internet Meme Sunglasses
This MobyKicks Creation Takes Inspiration from Online Humor
Olympic Sunglass-Wearing Animals
Olympic Sunglass-Wearing Animals
Ryan Lochte Pumps Out Photographs of Pets Adorned with Shades
Antlered Eyewear Accessories
Antlered Eyewear Accessories
These Alejandra Anglada Shades are Whimsically Chic
Predatory Fish Shades
Predatory Fish Shades
Knockaround Shark Attack Glasses Were Designed by Grade Schoolers
Foldable Designer Shades
Foldable Designer Shades
The Sunpocket Sunglasses + Opening Ceremony Collaboration is Sublime
Mirror-Specific Sunglasses
Mirror-Specific Sunglasses
The Spektre Summer 2012 Eyewear Collection is Highly Reflective
play_circle_filled Focus-Changing Glasses
Focus-Changing Glasses
Eyejusters Adjustable Readers Help Vision Needs of Developing World
DIY Magnetic Sunglasses
DIY Magnetic Sunglasses
The Brit & Co. Blog Shows How to Make Fashionable Eyewear
Decorative Insignia Sunglasses
Decorative Insignia Sunglasses
The Wild Fox Starstruck Frame Sunglasses Scream Celebrity Style
play_circle_filled Summer Game Sunglasses
Summer Game Sunglasses
The Prism x Opening Ceremony ‘London Olympics’ Sunglasses
Contract-Magnifying Eyewear Ads
Contract-Magnifying Eyewear Ads
The Visionlab Prescription Glasses Campaign Hones in on Fine Print
Health-Sensing Eyewear
Health-Sensing Eyewear
O2Amps Glasses Can Help Doctors Assess Oxygen Levels in Blood
Interactive Eyewear Timelines
Interactive Eyewear Timelines
Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
Reactive Golden Sunglasses
Reactive Golden Sunglasses
The Ray-Ban Ambermatic Collection Celebrates the Brand's Anniversary
Workshop Savvy Eyewear
Workshop Savvy Eyewear
Sukjin Moon Reworks Leather Offcuts Into Durable Fashionable Frames
Social Snapshot Sunglasses
Social Snapshot Sunglasses
You'll Never Miss a Moment With the Instaglasses
Collapsible Classic Sunnies
Collapsible Classic Sunnies
The Ray-Ban Foldable Aviators are a New Endeavor for The Brand
DIY Shade Designs
DIY Shade Designs
'Her New Leaf' Blog Shows How to Easily Spruce up Any Sunglasses
Tropical Cuban Hipster Eyewear
Tropical Cuban Hipster Eyewear
SUPER Flat Top Havana Sunglasses Brings the Vacation Home
Swapable Hipster Shades
Swapable Hipster Shades
The Elizabeth and James Melrose Sunglasses are Smart and Snappy